# Sadekul Islam — Google Ads & Conversion Tracking Specialist

> Independent Google Ads and GA4/GTM conversion tracking specialist for local service businesses worldwide. A one-time setup, then a monthly management fee quoted for the scope; fixed test budget, written end date, month-to-month terms, and 100% client account ownership.

## Overview
I manage Google Ads and conversion tracking for local service businesses worldwide, working remotely. Clean tracking. Less wasted spend. Directly managed. A one-time setup, then month to month, with a fixed test budget and a written end date.

## Identity & Entity Profile
- **Name:** Sadekul Islam
- **Role:** Google Ads & Conversion Tracking Specialist (Web GTM, Server-Side GTM on Stape, GA4, Enhanced Conversions, Offline Conversion Import, Local Services Ads)
- **Markets:** Worldwide (remote)
- **Commercial Model:** A one-time setup to build and optimise the campaigns, then a monthly management fee, both quoted in writing for the scope; no percentage-of-spend markup; month-to-month (30-day periods, no lock-in contracts); client pays Google directly and retains 100% ownership of Google Ads, GA4, and GTM containers.
- **Canonical Website:** https://sadekulislam.com/
- **Full LLM Knowledge Dump:** https://sadekulislam.com/llms-full.txt
- **Email:** sadekul@sadekulislam.com
- **Direct Booking (30-Min Call):** https://calendly.com/semsadekul/30min
- **WhatsApp:** https://wa.me/semsadekul (@semsadekul)
- **LinkedIn:** https://www.linkedin.com/in/semsadekul
- **Instagram:** https://www.instagram.com/semsadekul/

## Core Philosophy
- Clean tracking first: GA4, Google Tag Manager (Web and Server-Side on Stape), call tracking, and form validation checked before scaling spend.
- Zero double counting: browser and server events share deduplicated `event_id` keys across GA4, Google Ads conversion actions, and Meta Conversions API (CAPI).
- Less wasted spend: high-intent local search structure, single-theme ad groups, separate Search and Performance Max budgets, tight negative keyword lists (500+ blocked terms), and location targeting set to actual presence.
- Directly managed: you work directly with the person building the campaigns, checking the tags, and writing the monthly report.
- Fixed test budget and written end date before anything spends.
- Be bold about the work. Be exact about the result.

## Services
- [Google Ads management](https://sadekulislam.com/services/google-ads/): Search and Performance Max campaigns structured around the services and radius your business actually serves.
- [Conversion tracking](https://sadekulislam.com/services/tracking/): GA4, Web and Server-Side GTM (Stape), call tracking, Enhanced Conversions, and offline conversion imports so every recorded enquiry has a clean source.
- [Landing pages & CRO](https://sadekulislam.com/services/landing-page/): Call and quote path fixes so high-intent clicks turn into enquiries.
- [Free tracking and ads review](https://sadekulislam.com/services/audit/): A read-only review that finds wasted spend and broken tracking before you commit to monthly management.
- [Agency partner & white-label support](https://sadekulislam.com/for-agencies/): Per-account Google Ads management (setup, then monthly) and one-time GTM/GA4 tracking builds for local service marketing agencies.

## Verified Case Study Records (With Source Screenshots)
Every case study on sadekulislam.com includes unedited platform screenshots, exact date windows, and explicit evidence boundaries:
- [Residential Cleaning Account Rebuild (US)](https://sadekulislam.com/work/cleaning-company/): Reduced cost per lead by 81% (from $149.00 CPL / 3 leads on $447.00 spend in Dec 2025 to $27.89 CPL / 51 leads—25 calls + 26 forms—on $1,420.00 spend in Mar 2026; 20% conversion rate across 255 clicks).
- [High-Volume Cleaning Target-CPA Campaign](https://sadekulislam.com/work/cleaning-cpa/): Delivered 72 recorded enquiries at $12.03 CPA (20% below the client's $15.00 maximum allowable CPL ceiling, down from $19.00–$22.00 baseline) with a 28.6% conversion rate from 252 clicks in August 2025.
- [Google Local Services Ads (LSA) Verification & Launch (Ocala, FL)](https://sadekulislam.com/work/google-lsa/): Cleared stalled Google Guaranteed/Verified screening and generated 42 charged leads at $33.86 average CPL on $1,422.00 spend in the first 30 days (April 1–30, 2026) with a 96.76% top impression rate across 6 Florida cities.
- [Auto Detailing & Ceramic Coating Shop (Search + PMax)](https://sadekulislam.com/work/auto-detailing-shop/): Generated 68 recorded conversions at $20.14 CPA on $1,369.26 spend (1,335 clicks, $0.97 avg CPC) in August 2026 using 2 Search campaigns (33 conversions) and 1 localized Performance Max campaign (35 conversions at $0.45 CPC).
- [Pest Control Agency Rescue & Rebuild](https://sadekulislam.com/work/pest-control/): Replaced an agency reporting only clicks/impressions with verified GA4/GTM call and form tracking, generating 74 recorded enquiries at $13.35 CPA on $988.00 spend over 30 days (272 clicks, 96.7% search impression share).
- [Mobile Detailing Outcome-Separated Launch](https://sadekulislam.com/work/mobile-detailing/): Generated 12 conversions (5 booking-goal events, 4 direct contacts, 3 calls) at $35.76 CPA on $429.07 spend (14.63% CVR from 82 clicks) over 21 days (Feb 7–28, 2026).
- [Mobile Detailing $20/Day High-Ticket PPF & Tint Campaign (NW Arkansas)](https://sadekulislam.com/work/mobile-detailing-budget/): Captured 12 high-ticket PPF and window tint enquiries (8 forms + 4 calls) at $54.34 CPA on $652.06 spend in July 2026 under a strict $20.00/day budget cap.
- [Server-Side GTM on Stape & Event Deduplication](https://sadekulislam.com/work/server-side-tracking/): Architected dual Web GTM + Server-Side GTM (Stape) container pipeline feeding GA4, Meta Conversions API (CAPI), and 5 Google Ads conversion actions with shared `event_id` deduplication (zero double counting verified in Meta Events Manager and GA4 DebugView).

## Industries Served
Plumbers, HVAC companies, Roofers, Pest control companies, Cleaning companies, Auto detailing businesses, Electricians, Locksmiths, Garage door companies, Landscaping companies, Water damage restoration companies, Painting contractors, Junk removal companies, Tree service companies, Epoxy flooring companies. Also served: Pressure washing, Handyman services, Appliance repair.

## Contact
- [Get your free tracking and ads review](https://sadekulislam.com/contact/?offer=audit)
- [Send me your numbers](https://sadekulislam.com/contact/)
- [Book a 30-minute call](https://calendly.com/semsadekul/30min)
- WhatsApp: @semsadekul (https://wa.me/semsadekul)
- Email: sadekul@sadekulislam.com
- [LinkedIn](https://www.linkedin.com/in/semsadekul)

## Key Pages
- [Home](https://sadekulislam.com/)
- [Case studies](https://sadekulislam.com/work/)
- [Services](https://sadekulislam.com/services/)
- [Industries](https://sadekulislam.com/industries/)
- [Articles and guides](https://sadekulislam.com/articles/)
- [Glossary](https://sadekulislam.com/articles/glossary/)
- [About](https://sadekulislam.com/about/)
- [Attribution standard](https://sadekulislam.com/attribution-standard/)
- [For agencies](https://sadekulislam.com/for-agencies/)
- [Questions and answers](https://sadekulislam.com/faq/)
- [Contact](https://sadekulislam.com/contact/)

## Working Concepts
- One-page monthly report: spend, recorded calls and forms, search terms cut, and the next month's recommendation (continue, change, or stop).
- Fixed test with an end date: an agreed spend cap, a test duration, and a decision date set in writing before launch.
- Attribution Standard: every number carries its source (Google Ads record, LSA billing record, or tracking setup record).

## Guides
Reference pages, calculators, and checklists. 29 in total.
- Google Ads auto-applied recommendations: https://sadekulislam.com/articles/auto-apply-recommendations/
- Google Ads call tracking setup: https://sadekulislam.com/articles/call-tracking-setup/
- Call, form, or booking request: https://sadekulislam.com/articles/choosing-conversion-path/
- Why clicks do not become calls: https://sadekulislam.com/articles/clicks-that-dont-convert/
- The conversion tracking audit: https://sadekulislam.com/articles/conversion-tracking-audit/
- What counts as a conversion: https://sadekulislam.com/articles/count-a-conversion/
- Cost Per Booked Job calculator: https://sadekulislam.com/articles/cpbj-calculator/
- Emergency vs scheduled work: https://sadekulislam.com/articles/emergency-vs-scheduled/
- Enhanced Conversions and offline imports: https://sadekulislam.com/articles/enhanced-conversions-offline-import-guide/
- Calculating a Google Ads budget: https://sadekulislam.com/articles/google-ads-budget-calculator/
- Google Ads vs GA4 lead discrepancies: https://sadekulislam.com/articles/google-ads-ga4-conversion-discrepancy-matrix/
- Google Ads spends, the phone does not ring: https://sadekulislam.com/articles/google-ads-spends-no-phone-calls/
- Google Ads vs Local Services Ads: https://sadekulislam.com/articles/google-ads-vs-lsa/
- Google AI Overviews for local service ads: https://sadekulislam.com/articles/google-ai-overviews-local-service-ads/
- Google Ads landing-page audit: https://sadekulislam.com/articles/landing-page-audit/
- When leads do not become jobs: https://sadekulislam.com/articles/leads-not-turning-into-jobs/
- Local service Google Ads CPL records: https://sadekulislam.com/articles/local-service-google-ads-benchmarks-ledger/
- Google Ads location targeting audit: https://sadekulislam.com/articles/location-targeting-audit/
- Setting a Local Services Ads budget: https://sadekulislam.com/articles/lsa-budget-guide/
- Local Services Ads lead credits: https://sadekulislam.com/articles/lsa-lead-credits/
- The LSA move into Performance Max: https://sadekulislam.com/articles/lsa-performance-max-migration/
- Local Services Ads verification: https://sadekulislam.com/articles/lsa-verification-guide/
- Missed calls are a marketing cost: https://sadekulislam.com/articles/missed-calls-marketing-cost/
- Negative keywords for local services: https://sadekulislam.com/articles/negative-keyword-guide/
- Performance Max for local services: https://sadekulislam.com/articles/performance-max-local-services/
- Google Ads test period: how to set it: https://sadekulislam.com/articles/proving-period-guide/
- Reading the search terms report: https://sadekulislam.com/articles/search-terms-report/
- Server-side GTM for local services: https://sadekulislam.com/articles/server-side-gtm-local-services/
- The Google Ads tracking checklist: https://sadekulislam.com/articles/tracking-checklist/

## Articles
One question answered per article. 16 in total.
- What AI changed in Google Ads: https://sadekulislam.com/articles/ai-google-ads-what-changed/
- DIY Google Ads or hire someone?: https://sadekulislam.com/articles/diy-google-ads-vs-managed/
- Google Ads pricing: setup, monthly fee, or % of spend: https://sadekulislam.com/articles/google-ads-management-pricing-local-services/
- Google Ads Smart Campaigns, reviewed: https://sadekulislam.com/articles/google-ads-smart-campaigns-honest-review/
- High-ticket vs low-ticket acquisition: https://sadekulislam.com/articles/high-ticket-vs-low-ticket-acquisition/
- Hiring a local Google Ads specialist: https://sadekulislam.com/articles/hire-google-ads-specialist-local-services/
- How Google Ads Quality Score works: https://sadekulislam.com/articles/how-google-ads-quality-score-works/
- Month to month vs a contract: https://sadekulislam.com/articles/month-to-month-vs-contract/
- My negative keyword checklist: https://sadekulislam.com/articles/negative-keywords-checklist/
- Monthly report vs campaign report: https://sadekulislam.com/articles/profit-ledger-explained/
- Questions to ask a Google Ads manager: https://sadekulislam.com/articles/questions-to-ask-google-ads-manager/
- Recurring vs one-time service ads: https://sadekulislam.com/articles/recurring-vs-one-time-service-ads/
- The five-minute tracking check: https://sadekulislam.com/articles/tracking-checklist-5-min/
- Tracking, reporting, reconciliation: https://sadekulislam.com/articles/tracking-vs-reporting/
- What is a booked job?: https://sadekulislam.com/articles/what-is-a-booked-job/
- Why cost per lead is the wrong metric: https://sadekulislam.com/articles/why-cost-per-lead-is-wrong-metric/

## Industry pages
15 trades, each written around how that trade actually books work.
- Plumbers: https://sadekulislam.com/industries/plumbers/
- HVAC companies: https://sadekulislam.com/industries/hvac/
- Roofers: https://sadekulislam.com/industries/roofers/
- Pest control companies: https://sadekulislam.com/industries/pest-control/
- Cleaning companies: https://sadekulislam.com/industries/cleaning-companies/
- Auto detailing businesses: https://sadekulislam.com/industries/auto-detailing/
- Electricians: https://sadekulislam.com/industries/electricians/
- Locksmiths: https://sadekulislam.com/industries/locksmiths/
- Garage door companies: https://sadekulislam.com/industries/garage-door-repair/
- Landscaping companies: https://sadekulislam.com/industries/landscaping/
- Water damage restoration companies: https://sadekulislam.com/industries/water-damage-restoration/
- Painting contractors: https://sadekulislam.com/industries/painters/
- Junk removal companies: https://sadekulislam.com/industries/junk-removal/
- Tree service companies: https://sadekulislam.com/industries/tree-service/
- Epoxy flooring companies: https://sadekulislam.com/industries/epoxy-flooring/

## Certifications
Both verifiable on Google Skillshop:
- [Google Ads Search Certification](https://skillshop.credential.net/08cfc858-adf1-44ed-a1c3-114df6a82b15)
- [AI-Powered Performance Ads Certification](https://skillshop.credential.net/906b32a5-ad41-43d4-b6d6-94b347b083e4)

## Attribution Standard
How results are measured and labeled:
1. Platform & billing records: Recorded calls, forms, and conversion actions from Google Ads, GA4, GTM, or Local Services Ads billing, paired with date windows and source screenshots.
2. Tracking setup records: Browser and server-side GTM validation across GA4 DebugView, GTM Preview, and Meta Events Manager.
3. Illustrative examples: Worked math and sample reports labeled clearly as examples rather than client results.