Garage door companies
What a garage door click is worth: Garage door clicks commonly run $18.
The numbers that matter
Garage door clicks commonly run $18.00 to $50.00 for repair searches and higher for installation and replacement terms. The economics split sharply between a $150.00 spring replacement and a $2,500.00 new door installation: same keyword root, very different acquisition math. Running one bid strategy across both job types means either overpaying for service calls or underinvesting in the installation searches that carry the real margin. The account separates them so each type earns its verdict on its own numbers. Figures illustrative; your market sets the real number.
Same-day response is what wins the job in this trade. Ads and landing pages that confirm service area and response window outperform ones that open with brand or pricing.
Around $700.00 a month is usually the working minimum, with $1,000.00 to $2,800.00 typical depending on whether the proving period focuses on repair, installation, or both. Typical, not a quote: the cap is set in writing before launch.
Stop the bleed
Garage door spend leaks into DIY repair searches, parts and spring sourcing queries, and manufacturer or model lookups: three groups that click at high rates and book at low ones. The second leak is the blended bid, where repair and installation share one strategy and the installation searches that carry the margin get starved. Negatives and the repair/installation split are both in place before launch.
The first weeks separate repair from installation and cut the DIY and parts searches. Same-day response is what wins the job here, so ads and landing pages confirm service area and response window up front. Because repair demand is immediate, 30 days is enough to produce a number worth judging, and the first read reports cost per booked repair and cost per installation quote as two separate figures.
Questions owners ask
No. A broken spring repair and a new door installation have different ticket values, different close rates, and different search intent. Sharing a budget means one silently subsidises the other. They run as separate campaigns so the monthly review can judge each on its own cost per booked job.
The call. Garage door jobs are booked by phone in the overwhelming majority of cases. Tracked calls, with call duration as a quality filter, are the measurement foundation. Confirmation happens when you report which calls became completed jobs in the monthly review.
With a negative keyword list built before launch around the three main waste pools: how-to and repair-guide searches, parts and spring sourcing queries, and brand or model number lookups. Those groups represent a large share of non-converting traffic in this vertical.
Often yes. A $2,500.00 installation carries margin that a $150.00 repair cannot, so it can justify a higher acquisition cost. The installation campaign earns its verdict on its own numbers, separate from repair.
Which calls became completed repairs and which became installation jobs, and what each was worth. That confirmation is what lets the Ledger judge the two job types on their own economics.
Measurement stays honest
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