Services
Every job starts by setting the limit on the first test, and the proof needed to make the next decision.
Search campaigns structured around the jobs worth buying, not the clicks easy to report.
Google Guaranteed placements for the service-area jobs people call today, not tomorrow.
Measurement that follows every dollar from click to booked job, so decisions have a source.
A read-only review that finds the most expensive problems and tells you plainly whether more advertising is justified.
Measurement is the spine
The report does not stop at the platform. When booked work can be confirmed, it is checked in a monthly Ledger. When it cannot, the reporting says where it stops, under the attribution standard.
The Profit Ledger
Each case study keeps the proof level of its source screens. If a record stops at a lead, this page says so.
For agencies
Agencies use the same four services under their own name or mine, billed as a flat fee per account. The Ledger is written so the end client can read it too.
The Payback Window
Every engagement gets a proving period with a spend cap and a verdict date, set in writing before launch. Proving periods are set per trade, because a drain-cleaning call and an insurance roof replacement do not pay back on the same calendar.
Before launch, the all-in maximum for the proving period is written down: fee plus ad spend. Hoping has a budget and the budget has a ceiling.
The window is matched to how your trade actually books and pays. Long enough for a true answer, short enough that a wrong bet stays small.
On the verdict date, the Ledger says continue, adjust, or stop. If the numbers say stop, I will say stop out loud. That is the deal.
Start here
Send what you have. A missing number is not a blocker. Working it out is part of the audit. No contracts, ever. I reply within 12 hours.
Send the numbers
Spend, leads, and what you suspect is going wrong. I reply within 12 hours.