Google Ads for plumbers: urgency makes a bad lead look good until the technician arrives.
Emergency and scheduled work need separate campaign decisions.
Industries
Google Ads, built around the way each trade actually books work.
A burst pipe at midnight, a slow April cleanup, a hail storm, or a seasonal pest plan do not justify the same campaign. Every account here is planned around the service, the urgency, and the season of the trade, then checked against the booked jobs you confirm. Choose your trade. If it is not listed, check the "also served" section below and book a call anyway: the standard applies to any service that answers its phone.
Claim your free audit →thirteen trades, one standard
The advertising plan fits the booking reality of the trade.
Emergency plumbing, seasonal HVAC, insurance roofing, recurring pest plans, recurring cleaning, and package-based detailing all book at different prices on different timelines. The names below link to the account structure, what an enquiry is worth in that trade, and the questions owners ask most often before a call.
Google Ads for HVAC companies: seasonality changes demand and capacity quickly, so spend needs a verdict date before the busy period has passed.
Repair, replacement, and maintenance calls do not carry the same economics.
Google Ads for roofers: high-ticket work can absorb acquisition cost, but only if the estimate and booked-project path is visible.
Storm demand and longer sales cycles require disciplined follow-up.
Google Ads for pest control, where a recurring plan changes the return math more than any single treatment.
One-time treatment and recurring plans must be separated in the review.
Google Ads for cleaning companies, where residential and commercial enquiries can look alike in a report and produce very different jobs.
Service type, location, and response speed determine what a lead becomes.
Google Ads for auto detailing, where packages, mobile radius, and booking availability decide what each enquiry is worth.
Campaigns need to reflect the packages and locations a team can actually serve.
Google Ads for electricians: licensed trade status raises the trust bar, and the ad has to clear it before the click earns its price.
Emergency callouts and scheduled installs carry different economics and different keyword intent.
Google Ads for locksmiths: the customer decides in seconds.
Nearly all demand is immediate. Scheduled rekeying and commercial work run on separate economics.
Google Ads for garage door repair: a broken spring is an immediate problem and a new door is a considered purchase.
Emergency repairs and new door installations are two separate businesses in one keyword root.
Google Ads for landscaping: seasonal demand and recurring contracts make the math harder than a single-visit service.
Maintenance contracts, one-time design work, and seasonal cleanups carry different economics and timelines.
Google Ads for water damage restoration: a flooded basement at 2am is not a considered purchase, and answer coverage and dispatch capacity decide what the advertising produces.
Emergency mitigation, drying, and full restoration are different jobs on very different confirmation timelines.
Google Ads for painters: high-ticket work with a longer decision cycle means the click must hold past the first call.
Interior and exterior work are seasonal in different directions, and commercial painting is a separate business.
Google Ads for junk removal: a pickup is not profitable until the load, the route, and the disposal cost are known.
Single-item pickups, cleanouts, construction debris, and commercial hauling are different businesses.
Also served
Other local service businesses that run the same way.
The thirteen trades above get their own pages because the way customers call is different enough to need its own setup. The three below share one of those patterns closely enough that the same plan works. If your trade is in this second group, the first call is still free.
- Pressure washing
- Handyman services
- Appliance repair
Start here
Three numbers are enough to start.
- What the last marketing attempt cost, all-in
- What a booked job is usually worth
- How many jobs you can take on now
Send what you have. A missing number is not a blocker. Working it out is part of the audit. No contracts, ever. I reply within 12 hours.
Send the numbers
What is happening with your advertising?
Spend, leads, and what you suspect is going wrong. I reply within 12 hours.