Terms of use
Terms, stated plainly.
What you're getting, what you're paying for, and when the engagement ends.
Service terms
Month-to-month, flat fee, in writing. No percentage of ad spend. No automatic renewal. Cancellation with 30 days' notice, effective at the end of the current billing period.
Performance terms
No guarantee of leads, jobs, or revenue. The guarantee is honest reporting and the attribution standard: every number states what the evidence supports. The proving period and verdict date are set before launch, not after.
Content terms
Site content is my work and my evidence. You may quote the pages, with credit and a link back. Copying whole pages without attribution is not permitted.