For agencies
Google Ads support for local service agencies.
I manage Google Ads and tracking for your local service clients: a one-time setup, then a monthly fee per account. Your client gets a clear report of spend and recorded conversions.
- Google Ads
- GA4
- Tag Manager
- Local Services Ads
Reports lose clients when they miss clear questions.
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Nobody can trace a lead to a job.
Calls go to untracked numbers. Forms may count twice. The report may include wrong numbers or job seekers. It may not show if the ads work.
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Your team is good, but stretched thin.
Your team may not have time to check searches each week. That can waste a fortnight of ad spend on terms that never bring a job.
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The client has stopped believing the deck.
The report shows more leads, but the phone stays quiet. I test the contact path and separate recorded enquiries from clicks.
A report that shows what the records can prove.
Spend, recorded calls and forms, quality checks, and the next step. How I count conversions
What goes in your client's report, and what never does
What travels to your client
- Spend, to the dollar, for the period
- Calls, forms, and messages, counted as separate types
- Cost per call or form, and the searches the money went on
- One source tag with the period and measurement rules
- On the end date, you choose: continue, change, or stop
What never travels to your client
- A revenue figure nobody confirmed
- A return number built on job values no one confirmed
- Conversions counted twice because browser and server both fired
- An impression or click chart standing in for a business outcome
- A recommendation to raise budget that the record does not justify
“I count conservatively: each call and form once, and nothing I cannot show.”
Your one-page monthly report
See what your ads brought in.
Spend, recorded calls and forms, quality checks, and a clear next step.
Choose the service that solves your main problem.
- One-time build Tracking and measurement only Best when your campaigns are competent and the reporting is the weak link. How tracking works
- Ongoing, per account Full campaign management Best when the account needs senior attention every week, not a monthly pass. How management works
- Free, no obligation Read-only audit first Best when you need to know what you are inheriting before you quote. What the audit covers
Four steps. You can stop after the first.
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Read-only audit, free
You send one account. I review it without making changes and list costly problems with the evidence for each. You keep my notes either way.
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A scope and a fee, in writing
The audit shows what needs work: tracking, ads, or both. You get the setup and monthly fee, a test budget, and an end date in writing before anything is billed.
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Tracking first, then the account
Measurement is verified before budget moves. Then the structure: negatives before launch, single-theme ad groups, separate budgets, and a build sheet you review.
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A monthly report you can share
Spend, recorded calls and forms, quality checks, cost per contact, and the next decision.
Setup, then one monthly fee per account.
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Setup, then monthly
Per account, quoted in writing after the audit. I invoice you, not your client.
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Tracking as a one-time build
Quoted separately from management.
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Month to month
No minimum term, no exit fee.
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Your client owns it all
Account, container, GA4, lists, and reports stay in their name.
Where this work fits, and where it doesn't
A good fit
- Local service client work: trades that answer a phone and book a job
- A client team that answers calls and follows up leads
- Google Ads, Local Services Ads, or tracking gaps needing direct senior attention
- Agencies that want the evidence standard to stay intact when it reaches the end client
- Accounts where the client can actually service the demand more advertising would create
Not a fit
- Ecommerce, SaaS, or lead-resale models: not my trade, and I will say so
- Clients with no capacity to take on new work
- Reporting that needs a return figure nobody confirmed
- Volume arrangements where accounts are managed to a template
- Anything requiring me to present activity metrics as business outcomes
Answers before a call, not during one.
Can you work under my agency name?
Yes. I can work behind your account, or you can introduce me to your client. I share a report that shows what the records support. I never claim a return the records cannot support.
Will you approach my client directly?
No. The client relationship is yours. I work through you, bill you, and take account access from you. If a client contacts me first, I route them back to you.
What do you need to take over an account?
Read-only access first, so I can audit before quoting. Then standard admin access to the Google Ads account and the tag container. The account and the container stay in the client’s name. I do not migrate work into an account I control.
How is this billed?
A one-time setup, then a monthly fee per account, quoted in writing for the scope, not a percentage of ad spend. That matters for you: your margin does not shrink when the client scales budget, and I have no incentive to recommend spend the numbers do not justify.
What if the audit says the client should not be advertising?
Then I write that down and you decide how to use it. An audit that says stop is more valuable to you than one that manufactures a reason to launch, because you are the one who has to keep the client next quarter.
Can you fix tracking without taking over the campaigns?
Yes, and it is the most common way agencies start with me. Tracking is a bounded, one-time build with a screenshot-verified handoff. If your in-house team runs the campaigns well but nobody can say which calls and forms came from the ads, that is a measurement gap, not a management gap.
How many accounts can you take?
A small number at a time, because reading a search-term report line by line does not scale the way a template does. If capacity is full I will tell you when it opens rather than accept the work and thin it out.
What happens if the client leaves?
They keep the account, the container, the negative keyword lists, and the reporting history, because those were never mine to hold. The same rule protects you: nothing about this arrangement is designed to make leaving expensive.
The form sends your details to me by email. I reply personally.