The most this can cost
Before launch, the all-in maximum for the proving period is written down: fee plus ad spend. Hoping has a budget and the budget has a ceiling.
Verified intent
Local Services Ads for local service businesses.
Google Guaranteed placements for the service-area jobs people call today, not tomorrow.
- Month to month
- You own the account
- Spend cap and verdict date in writing
- Conservative attribution
What is included
Work that creates a decision trail.
- Profile verification and category targeting
- Lead review and dispute workflow
- Weekly budget pacing matched to your calendar
What this costs
Known before launch.
LSA bills per lead, not per click, and Google sets the rate. My fee is flat, in writing, before setup starts.
The working detail
What the work actually consists of.
- Verification prep: license, insurance documentation, background checks
- Category and service-area targeting aimed at higher-margin jobs
- Budget pacing so you do not run dry mid-week
- Lead review and refund disputes filed on your behalf
- Review and response monitoring, since both feed ranking
- Monthly check of the ads against the booked work they actually produced
The Payback Window
A defined maximum downside and a dated verdict.
Every engagement gets a proving period with a spend cap and a verdict date, set in writing before launch. Proving periods are set per trade, because a drain-cleaning call and an insurance roof replacement do not pay back on the same calendar.
Long enough to be fair
The window is matched to how your trade actually books and pays. Long enough for a true answer, short enough that a wrong bet stays small.
The day hoping ends
On the verdict date, the Ledger says continue, adjust, or stop. If the numbers say stop, I will say stop out loud. That is the deal.
How I stay accountable
Measurement is the spine. Return is the promise.
The report does not stop at the platform. When booked work can be confirmed, it is reconciled in a monthly Ledger. When it cannot, the reporting says where it stops, under the attribution standard.
The Profit Ledger
A monthly answer, not an activity report.
Money outAdvertising spendCampaign spend, recorded to the dollar.
Money inClient-confirmed revenueBooked jobs and values confirmed in review.
VerdictContinue, adjust, or stop.The decision is written before the next dollar is committed.
Each case study keeps the proof level of its source screens. If a record stops at a lead, this page says so.
Questions owners ask
The answers, before a sales call.
What is Google Guaranteed?
The green badge shown next to verified LSA businesses. You cannot run the ads without it, and the verification process is prepared before the account goes live.
How long does verification take?
Usually one to three weeks, with background checks as the longest step. The honest timeline is part of the plan, not discovered after signing up.
How do I handle spam leads?
Accidental misdials and spam can be disputed. The dispute process is run weekly, so those leads do not quietly inflate your cost per booked job.
Start here
Three numbers are enough to start.
- What the last marketing attempt cost, all-in
- What a booked job is usually worth
- How many jobs you can take on now
Send what you have. A missing number is not a blocker. Working it out is part of the audit. No contracts, ever. I reply within 12 hours.
Send the numbers
What is happening with your advertising?
Spend, leads, and what you suspect is going wrong. I reply within 12 hours.