The most this can cost
Before launch, the all-in maximum for the proving period is written down: fee plus ad spend. Hoping has a budget and the budget has a ceiling.
High-intent calls
Local Services Ads for local service businesses.
LSA setup and optimization that connects lead quality, response handling, and booked work.
- Month to month
- You own the account
- Spend cap and verdict date in writing
- Conservative attribution
What is included
Work that creates a decision trail.
- Profile, verification, and category setup
- Lead review and dispute workflow
- Booked-job reconciliation alongside Google Ads
What this costs
Known before launch.
LSA bills you per lead, not per click, and the platform sets lead prices by trade and market. My fee is flat and quoted in writing before setup begins. Google approval and placement are not guaranteed, and I will not pretend otherwise.
The working detail
What the work actually consists of.
- Full verification prep: business license, liability insurance documentation, and the background-check process, so the application does not stall in Google’s portal
- Category and profile setup aimed at the higher-margin jobs you actually want, such as deep cleans and move-out cleans for a cleaning company
- Weekly budget pacing, because running out of budget by Tuesday is a common LSA mistake I catch early
- A dispute workflow: spam calls, wrong numbers, and out-of-area requests are disputable, and I file the disputes so they come off your bill
- Review and response monitoring, since both feed LSA ranking
- A monthly review that ties charged leads to the jobs you confirm
The Payback Window
A defined maximum downside and a dated verdict.
Every engagement gets a proving period with a spend cap and a verdict date, set in writing before launch. Proving periods are set per trade, because a drain-cleaning call and an insurance roof replacement do not pay back on the same calendar.
Long enough to be fair
The window is matched to how your trade actually books and pays. Long enough for a true answer, short enough that a wrong bet stays small.
The day hoping ends
On the verdict date, the Ledger says continue, adjust, or stop. If the numbers say stop, I will say stop out loud. That is the deal.
How I stay accountable
Measurement is the spine. Return is the promise.
The report does not stop at the platform. When booked work can be confirmed, it is reconciled in a monthly Ledger. When it cannot, the reporting says where it stops, under the attribution standard.
The Profit Ledger
A monthly answer, not an activity report.
Money inAdvertising spendCampaign spend, recorded to the dollar.
Money outClient-confirmed revenueBooked jobs and values confirmed in review.
VerdictScale, hold, or stop.The decision is written before the next dollar is committed.
The case studies on this site preserve the level of proof present in their source record. If a record stops at a platform lead, this site says so.
Questions owners ask
The answers, before a sales call.
What is the Google Guaranteed badge and do I need it?
It is the green badge LSA shows next to verified businesses, and you cannot run LSA without completing the verification behind it: billing, license, insurance, and background checks. I prepare and shepherd all of it.
How long does verification take?
Typically one to three weeks end to end, with background checks usually the slowest step. The realistic timeline is part of the written plan, so the wait is never a surprise.
What does an LSA lead cost?
It varies by trade and market, and Google sets the price. The number that should drive your decision is not the lead price but what a booked job costs you after lead quality and disputes are accounted for. That is the number I report.
What happens with spam and wrong-number calls?
They are disputable. I review the lead recordings, file the disputes, and the successful ones come off your bill. Left unfiled, they quietly inflate your real cost per job.
Should I run LSA or regular Google Ads?
Often both, with separate jobs to do: LSA for call-now demand, search for everything LSA cannot reach. If LSA is not a fit for your trade or market, I will tell you in the first conversation, not after setup.
The first decision
Set a bounded first bet.
Before any campaign launches, set the spend cap, proving period, and verdict date in writing.
Talk through the numbers
Free, 30 minutes, no obligation. I reply within 12 hours.