Site map
Every page, in one list.
86 pages. Start with the case studies if you want to judge the standard, or the services if you already know what you need built.
Main pages
The short path: what the standard is, what the records show, and how to start.
Services (4)
What each engagement covers, what it costs, and what gets delivered.
Case studies (8)
Each record shows what the saved screens confirm and where the evidence stops.
- 3 to 51 recorded calls and forms, $149.00 to $27.89 per lead
- 72 recorded enquiries at $12.03 CPA, target was $15.00
- 42 charged leads at $33.86 in the first 30 days
- 12 recorded conversions at $35.76 in 21 days
- 74 recorded calls and forms at $13.35 on $988.00 of spend
- Server-side tracking, no double counting, validated
- 12 recorded calls and forms at $54.34 on a $20.00 average daily budget
- 68 recorded conversions at $20.14 on $1,369.26 spend
Industries (15)
How the campaign changes when the trade books work differently.
Articles and guides (45)
Reference pages, calculators, checklists, playbooks, and focused answers to one owner question at a time.
- Glossary
- How to connect Google Ads leads to booked jobs with Enhanced Conversions and Offline Imports
- How Google Ads management pricing works for local service businesses
- How Google AI Overviews affect local service ads and lead generation
- How to hire a Google Ads specialist for a local service business
- Why Google Ads, GA4, and your CRM show different lead counts
- Real local service Google Ads cost per lead: 8 verified account records
- Server-side Google Tag Manager for local service businesses
- Google Ads auto-applied recommendations: what local-service owners should approve or disable
- Call, form, or booking request: choosing the conversion path for a local service landing page
- Why Google Ads clicks do not become calls or quote requests
- What should a local service business count as a conversion?
- Emergency vs scheduled work: when one budget should not cover both
- What to do when Google Ads spends but the phone does not ring
- Google Ads landing-page audit for local service businesses
- Why Google Ads leads are not turning into jobs
- How to audit Google Ads location targeting for a service-area business
- Google Local Services Ads lead credits: what counts as a valid lead?
- Local Services Ads move into Performance Max: what to check before and after migration
- Missed calls are a marketing cost: how to measure the revenue you lose
- Performance Max for local service businesses: what you can measure and what you cannot
- How to read a Google Ads Search Terms Report
- What AI actually changed in Google Ads, and what it did not
- Should you run Google Ads yourself or hire an agency?
- Are Google Smart Campaigns good for local businesses?
- How Google Ads Quality Score affects CPC, and what it does not tell you
- Why I work month-to-month and what that costs me
- What your one-page monthly report is, and how it differs from a campaign report
- The difference between tracking and reporting
- Cost Per Booked Job calculator: the number behind your lead cost
- How to set a fixed test period before scaling or stopping Google Ads
- Three questions to ask a Google Ads manager before giving them your budget
- Why cost per lead is the wrong final metric for a local service business
- How to audit your Google Ads conversion tracking
- How much should you pay per click for a local service business?
- Negative keywords for local-service Google Ads campaigns
- Recurring service customers cost more to win and can be worth more
- How to set up call tracking for a Google Ads campaign
- How to calculate a Google Ads budget before you launch
- The negative keyword checklist I run before and after every launch
- The five-minute tracking audit before launch
- What is a booked job, and why leads are not the same thing
- Google Ads vs Local Services Ads: which channel fits your business?
- How to set a Local Services Ads budget without guessing
- Local Services Ads verification requirements and checklist
- The Google Ads tracking checklist for local-service businesses
Legal
How data is handled, what the terms are, and the accessibility commitment.