Site map
Every page, in one list.
61 pages. Start with the case studies if you want to judge the standard, or the services if you already know what you need built.
Main pages
The short path: what the standard is, what the records show, and how to start.
Services (4)
What each engagement covers, what it costs, and what gets delivered.
Case studies (7)
Each record states its verification tier and where the proof stops.
- 3 to 51 reported leads, $149.00 to $27.89 per lead
- 72 reported leads at $12.03 CPA, target was $15.00
- 42 charged leads at $33.86 in the first 30 days
- 5 reported bookings among 12 outcomes in 21 days
- 74 reported leads at $13.35 on $988.00 of spend
- Dual-container server-side tracking, deduplicated and validated
- 12 reported leads at $54.34 on a strict $20.00 a day budget
Industries (12)
How the campaign changes when the trade books work differently.
Guides (10)
Reference pages, calculators, and checklists to read before committing budget.
- How to calculate your cost per booked job
- How to set a proving period for a new Google Ads campaign
- How to audit your Google Ads conversion tracking
- Negative keywords for home service campaigns
- How to set up call tracking for a Google Ads campaign
- How to size a Google Ads budget before you launch
- Google Ads vs Local Services Ads: which channel buys better demand
- How to set an LSA budget without guessing
- The complete Local Services Ads verification checklist
- A tracking checklist for local service businesses
Blog (15)
Shorter working notes from live local-service accounts.
- What AI actually changed in Google Ads (and what it did not)
- Running Google Ads yourself vs paying someone: the honest comparison
- Smart Campaigns: an honest review for local service business owners
- How Google Ads Quality Score affects what you actually pay
- Why I work month-to-month and what that costs me
- What a Profit Ledger is, and how it differs from a campaign report
- The difference between tracking and reporting
- Three questions to ask anyone who wants to manage your ad budget
- Why cost per lead is the wrong metric for a local service business
- How job value changes what you should pay for a click
- Recurring service customers cost more to win and are worth it
- Emergency vs scheduled work: why one budget cannot cover both
- The negative keyword checklist I run before and after every launch
- What is a booked job, and why leads are not the same thing
- The five-minute tracking audit before launch
Legal
How data is handled, what the terms are, and the accessibility commitment.