Auto detailing · Google Ads management · Platform activity record

Mobile detailing: 12 reported leads on a strict $20.00 a day budget

On $652.06 of spend across July 2026 under a strict $20.00 per day cap, the retained campaign material reports 12 leads at $54.34 each: 8 form submissions and 4 phone calls, with a 14.63% reported conversion rate on high-ticket PPF and window tinting services.

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Reported leads128 form submissions and 4 phone calls, platform-reported.

Cost per reported lead$54.34On $652.06 of total spend, under the $20.00 a day cap.

Reported conversion rate14.63%Clicks to reported leads, platform-measured.

Client and starting point

What needed to change.

A mobile detailing business in Northwest Arkansas needed to test Google Ads with a hard $20.00 per day spend cap. The constraint meant every dollar had to land on high-intent searches for high-ticket services: paint protection film (PPF) and premium window tinting, not basic car wash queries that would never justify the acquisition cost.

Starting point: New campaign launch under a hard $20.00 a day spending limit

Source-record period: July 1 to 31, 2026, a 31-day window under strict budget control

The problem

A campaign decision needed more than activity.

At $20.00 per day, there is no room for broad match experiments or low-value clicks. The account had to start with exact and phrase match only, separate PPF from tinting intent, and cut every search that could not become a high-ticket booking. The budget cap also meant impression share would be limited by design, which makes lead quality more important than lead volume.

The approach

Work applied to the record.

Split campaigns by service value: one for PPF leads, one for window tinting, with separate budgets and bid strategies under the shared $20.00 a day cap
Used exact and phrase match only for high-intent terms: PPF installation, ceramic coating, window tinting, and tint removal
Separated conversion goals so form submissions and phone calls reported as distinct outcomes, allowing cost-per-lead tracking by source
Reviewed search terms daily to add negative keywords for car wash, DIY tint, and low-intent research queries that would bleed the budget

Timeline

The sequence behind the reported outcome.

Launch, July 1, 2026

Two campaigns went live with exact match keywords only: Search | PPF | Leads and Search | Tint | NWA.

Week two

Negative keyword list built from search-term reports to cut car wash and DIY queries.

Month end

The retained screens report 2,169 impressions, 137 clicks, 12 reported leads at $54.34 each on $652.06 of spend.

Source screenshots

Evidence in the place it supports the claim.

Screens are shown in their original proportions. Their captions state what is visible and what cannot be inferred from the platform record.

Google Ads account overview for July 2026 showing 137 clicks, 2,169 impressions, $652.06 cost, and 12 conversions at $54.34 — **Account overview**The July 2026 window in full: 2,169 impressions, 137 clicks, $652.06 of spend, 12 reported leads at $54.34. Every figure here was produced under a hard $20.00 a day limit.

Google Ads campaign summary showing PPF and Tint campaigns with spend, clicks, and cost per lead — **Campaign breakdown**Two campaigns under a shared $20.00 a day cap: PPF leads at $70.39 and tint leads at $46.31. The separation is what kept the budget on high-ticket intent.

Conversion summary showing 4 phone calls and 8 form submissions for a mobile detailing campaign — **Conversion overview**4 phone calls and 8 form submissions. Separating the two is what lets the account see which source delivers the better cost per lead.

Ledger position

The honest conclusion from this record.

The Profit Ledger

A monthly answer, not an activity report.

Reconciliation format

Money in$652.06 across 31 days under a $20.00 a day capCampaign spend, recorded to the dollar.

Money outNot claimedPlatform activity record

VerdictDocumented: 12 reported leads at $54.34 on a strict $20.00 a day budget. Not documented: the PPF and tint job values, and which leads became booked appointments. The strict budget cap tested the constraint; the client confirmation is what tests the return.The decision is written before the next dollar is committed.

The case studies on this site preserve the level of proof present in their source record. If a record stops at a platform lead, this site says so.

Every attribution claim on this page was counted under the attribution standard.

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3 to 51 reported leads, $149.00 to $27.89 per lead

The retained Google Ads records show the account moving from 3 reported leads at $149.00 each on $447.00 of monthly spend to 51 reported leads at $27.89 each, an 81% cost-per-lead reduction across two rebuild months.

Every figure here is a platform record: clicks, reported leads, and cost per lead. Booked jobs and ticket values were not confirmed by the client for this engagement, so no revenue or return is claimed. Leads are activity, not deposits.

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Cleaning · Platform activity record

72 reported leads at $12.03 CPA, target was $15.00

The retained platform record reports 72 leads at a $12.03 cost per acquisition across a 31-day window, 20% under the $15.00 target the client had set as their maximum viable acquisition cost.

This is a lead-stage platform metric, not a booked-job or revenue claim. The $15.00 target came from the client’s own margin math. The retained record does not include client-confirmed job outcomes.

Read the full record

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