Auto detailing · Google Ads management
Mobile detailing: 12 recorded calls and forms on a $20.00 average daily budget
On $652.06 of spend across July 2026 under a $20.00 average daily budget, the account reported 12 leads at $54.34 each: 8 form submissions and 4 phone calls.
Mobile detailing business, Northwest Arkansas
Where do these numbers come from?
The July 2026 window in full: 2,169 impressions, 137 clicks, $652.06 of spend, 12 recorded calls and forms at $54.34. Every figure here was produced under a $20.00 average daily budget.
All 3 source screens
Unedited screenshot · Google Ads record
What this record shows.
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The core fix
Separated PPF and tint searches and blocked DIY and car-wash terms.
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The measurement
The July record shows 4 calls and 8 forms on $652.06 of spend, with a $20.00 average daily budget.
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The next step
My recommendation: compare enquiry quality by service before shifting spend between PPF and tinting.
How the work happened.
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Launch, July 1, 2026
Two campaigns went live with exact match keywords only: Search | PPF | Leads and Search | Tint | NWA.
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Week two
A negative keyword list was built from the search-term reports to cut car wash and DIY queries.
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Month end
The screens report 2,169 impressions, 137 clicks, 12 recorded calls and forms at $54.34 each on $652.06 of spend.
Full account notes: starting point, problem and approach
What needed to change
A mobile detailing business in Northwest Arkansas wanted to test Google Ads with a $20.00 average daily budget. At that budget, every dollar had to land on high-intent searches for high-ticket services: paint protection film (PPF) and premium window tinting, not basic car wash searches that could never pay for themselves.
Starting point: New campaign launch under a $20.00 average daily budget
When the numbers come from: July 1 to 31, 2026, a 31-day window under strict budget control
What the campaign needed
At $20.00 per day, there is no room for experiments or low-value clicks. The account had to start with exact and phrase match only, keep PPF and tinting intent separate, and cut every search that could not become a high-ticket booking. The cap also meant fewer ads would show, so lead quality mattered more than lead volume.
Work applied to the record
- Split the campaigns by service value: one for PPF leads, one for window tinting, with separate budgets under the shared $20.00 average daily budget
- Used exact and phrase match only for high-intent terms: PPF installation, ceramic coating, window tinting, and tint removal
- Separated conversion goals so form submissions and phone calls reported as their own outcomes, to see which source gave the better cost per lead
- Reviewed search terms daily to add negative keywords for car wash, DIY tint, and research queries that would burn the budget
Every screen behind the numbers.
One page a month, in plain numbers.
Spend, calls, and forms on one page, with the decision written down.
How I count calls, forms, and spendYour one-page monthly report
See what your ads brought in.
Illustrative sample, not this account
- Google ad spend
- $1,200
- Management fee
- $400
- Total cost
- $1,600
24 recorded calls
12 recorded forms
- Cost per call or form
- $33.33$1,200 ad spend ÷ 36 recorded contacts.
- Calls over 60 seconds
- 19Of 24 recorded calls.
- Search terms blocked
- 46Added as negatives this month.
- Spend on top campaign
- 58%Emergency repair: 22 of the 36 contacts.
Key questions about this account record.
What was the verified result in this auto detailing google ads management case study?
On $652.06 of spend across July 2026 under a $20.00 average daily budget, the account reported 12 leads at $54.34 each: 8 form submissions and 4 phone calls. (Google Ads record · July 2026: 137 clicks → 4 recorded calls + 8 submitted forms.). Managed by Sadekul Islam.
What strategy produced 12 recorded calls and forms at $54.34 on a $20.00 average daily budget?
Split the campaigns by service value: one for PPF leads, one for window tinting, with separate budgets under the shared $20.00 average daily budget. Used exact and phrase match only for high-intent terms: PPF installation, ceramic coating, window tinting, and tint removal. Separated conversion goals so form submissions and phone calls reported as their own outcomes, to see which source gave the better cost per lead. Reviewed search terms daily to add negative keywords for car wash, DIY tint, and research queries that would burn the budget.
What was the starting baseline and reporting window for this auto detailing account?
Baseline: New campaign launch under a $20.00 average daily budget. Reporting window: July 1 to 31, 2026, a 31-day window under strict budget control. Every metric is backed by unedited Google Ads record screenshots on this page.
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