Cleaning · Google Ads management · Lead record from Google Ads
The account reported 72 leads at $12.03 each in a 31-day window. That is 20% under the $15.00 target the client set as the most a lead could cost.
Client and starting point
A high-volume cleaning service had done the margin math and set $15.00 as the most a lead could cost. Their own campaigns were bringing in leads at $19.00 to $22.00. Every lead was arriving above the line where the business still made money.
Starting point: Self-managed campaigns producing leads at $19.00 to $22.00, above the $15.00 line the business could afford
When the numbers come from: August 2025, a 31-day reported window
The problem
Cleaning searches are crowded with national brands, which pushes bids up. Staying under a strict target meant earning higher clickthrough rates and Quality Scores instead of outbidding, and cutting low-intent searches before they spent anything.
The approach
Timeline
The client's margin math set $15.00 as the maximum cost per lead. Their own campaigns were running at $19.00 to $22.00.
Single-theme ad groups and remarketing were built, with manual bids while conversion data collected.
The screens report 252 clicks and 72 leads at $12.03 each, at a $3.44 average cost per click.
Source screenshots
Screens are shown in their original size. Each caption says what the screen shows, and what it does not prove.
Ledger position
The Profit Ledger
Each case study keeps the proof level of its source screens. If a record stops at a lead, this page says so.
Every attribution claim on this page was counted under the attribution standard.
Related services & industries
More records
The account went from 3 reported leads at $149.00 each to 51 reported leads at $27.89 each. That is an 81% drop in cost per lead, across two rebuild months.
Every number here comes from the Google Ads screens. They show clicks, reported leads, and cost per lead. The client did not confirm which leads became booked jobs or what those jobs were worth, so I claim no revenue and no return. A lead is not a deposit.
The account went from nothing to Google Guaranteed, then recorded 42 charged leads at $33.86 each. That was the first 30 days after launch, April 1 to 30, 2026, across Ocala and five nearby Florida cities.
Local Services Ads charges for each lead, so the lead count and cost per lead come from the billing record. The client did not confirm which leads became booked jobs or what they were worth, so I claim neither.
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