Cleaning · Google Ads management · Platform activity record

Cleaning campaign: 72 reported leads at $12.03 against a $15.00 target

The retained platform record reports 72 leads at a $12.03 cost per acquisition across a 31-day window, 20% under the $15.00 target the client had set as their maximum viable acquisition cost.

Discuss a bounded first test

Reported leads72Platform-reported conversions in 31 days.

Reported CPA$12.0320% under the client’s $15.00 target.

Reported conversion rate28.6%72 leads from 252 clicks, platform-measured.

Client and starting point

What needed to change.

A high-volume residential cleaning service had done the math on their margins and set a maximum viable acquisition cost of $15.00 per lead. Their self-managed campaigns were producing leads at $19.00 to $22.00, which meant every lead was arriving above the line where the business made money on it.

Starting point: Self-managed campaigns producing leads at $19.00 to $22.00, above the $15.00 viability line

Source-record period: August 2025, a 31-day reported window

The problem

A campaign decision needed more than activity.

Local cleaning terms are contested by national aggregators, which inflates bids. Staying under a strict acquisition target meant earning higher clickthrough rates and Quality Scores instead of outbidding, and it meant filtering out low-intent searches before they spent anything.

The approach

Work applied to the record.

Restructured the account into single-theme ad groups for the top-performing search queries, so ad copy could match the search exactly and lift Quality Scores
Launched remarketing for visitors who started but abandoned a quote request
Held manual bidding until the account passed 30 reported leads, then switched to target-CPA bidding set at $15.00
Reviewed search terms and cut waste continuously to keep spend on active booking intent

Timeline

The sequence behind the reported outcome.

The viability line

The client’s own margin math set $15.00 as the maximum acquisition cost. Self-managed campaigns were running at $19.00 to $22.00.

Restructure

Single-theme ad groups and remarketing were built, with manual bids while conversion data accumulated.

August 2025 record

The retained screen reports 252 clicks and 72 leads at $12.03 each, at a $3.44 average cost per click.

Source screenshots

Evidence in the place it supports the claim.

Screens are shown in their original proportions. Their captions state what is visible and what cannot be inferred from the platform record.

Google Ads dashboard for August 2025 showing 252 clicks, 72 conversions, $3.44 average CPC, and $12.03 cost per conversion — **The August 2025 record**252 clicks, 72 reported leads at $12.03 each, $3.44 average cost per click. The screen behind every number on this page.

Google Ads search terms screen for the cleaning campaign — **Search-term control**The query-level review that kept spend on booking intent. This is where an acquisition target is actually defended.

Ledger position

The honest conclusion from this record.

The Profit Ledger

A monthly answer, not an activity report.

Reconciliation format

Money in$866.16 reported for the 31-day windowCampaign spend, recorded to the dollar.

Money outNot claimedPlatform activity record

VerdictDocumented: 72 reported leads at $12.03, under the client’s own viability line. Not documented: which leads became booked cleans. That confirmation is what a full Ledger would add.The decision is written before the next dollar is committed.

The case studies on this site preserve the level of proof present in their source record. If a record stops at a platform lead, this site says so.

Every attribution claim on this page was counted under the attribution standard.

Google Ads for cleaning companies Start with the numbers

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