Cleaning · Google Ads management
Cleaning campaign: 72 recorded enquiries at $12.03 against a $15.00 target
The account reported 72 leads at $12.03 each in a 31-day window. That is 20% under the $15.00 target the client set as the most a lead could cost.
High-volume residential cleaning service
Where do these numbers come from?
252 clicks, 72 recorded enquiries at $12.03 each, $3.44 average cost per click. This screen sits behind every number on this page.
Unedited screenshot · Google Ads record
What this record shows.
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The core fix
Matched ad groups to service searches and reviewed terms to cut low-intent spend.
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The measurement
The 31-day screen records 72 enquiries at $12.03, 20% below the target set by the client.
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The next step
My recommendation: keep reviewing enquiry quality against the $15.00 target before changing the budget.
How the work happened.
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The line a lead can cross
The client's margin math set $15.00 as the maximum cost per lead. Their own campaigns were running at $19.00 to $22.00.
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Rebuild
Single-theme ad groups and remarketing were built, with manual bids while conversion data collected.
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August 2025 record
The screens report 252 clicks and 72 leads at $12.03 each, at a $3.44 average cost per click.
Full account notes: starting point, problem and approach
What needed to change
A high-volume cleaning service had done the margin math and set $15.00 as the most a lead could cost. Their own campaigns were bringing in leads at $19.00 to $22.00. Every lead was arriving above the line where the business still made money.
Starting point: Self-managed campaigns producing leads at $19.00 to $22.00, above the $15.00 line the business could afford
When the numbers come from: August 2025, a 31-day reported window
What the campaign needed
Cleaning searches are crowded with national brands, which pushes bids up. Staying under a strict target meant earning higher clickthrough rates and Quality Scores instead of outbidding, and cutting low-intent searches before they spent anything.
Work applied to the record
- Rebuilt the account into single-theme ad groups for the best searches, so the ad copy could match the search and lift Quality Scores
- Added remarketing for visitors who started a quote request and left
- Kept manual bids until the account passed 30 recorded enquiries, then switched to target-CPA bidding set at $15.00
- Reviewed search terms and cut waste to keep spend on people ready to book
One page a month, in plain numbers.
Spend, calls, and forms on one page, with the decision written down.
How I count calls, forms, and spendYour one-page monthly report
See what your ads brought in.
Illustrative sample, not this account
- Google ad spend
- $1,200
- Management fee
- $400
- Total cost
- $1,600
24 recorded calls
12 recorded forms
- Cost per call or form
- $33.33$1,200 ad spend ÷ 36 recorded contacts.
- Calls over 60 seconds
- 19Of 24 recorded calls.
- Search terms blocked
- 46Added as negatives this month.
- Spend on top campaign
- 58%Emergency repair: 22 of the 36 contacts.
Key questions about this account record.
What was the verified result in this cleaning google ads management case study?
The account reported 72 leads at $12.03 each in a 31-day window. That is 20% under the $15.00 target the client set as the most a lead could cost. (Google Ads record · August 2025: 252 clicks → 72 recorded enquiries at $12.03 each.). Managed by Sadekul Islam.
What strategy produced 72 recorded enquiries at $12.03 CPA, target was $15.00?
Rebuilt the account into single-theme ad groups for the best searches, so the ad copy could match the search and lift Quality Scores. Added remarketing for visitors who started a quote request and left. Kept manual bids until the account passed 30 recorded enquiries, then switched to target-CPA bidding set at $15.00. Reviewed search terms and cut waste to keep spend on people ready to book.
What was the starting baseline and reporting window for this cleaning account?
Baseline: Self-managed campaigns producing leads at $19.00 to $22.00, above the $15.00 line the business could afford. Reporting window: August 2025, a 31-day reported window. Every metric is backed by unedited Google Ads record screenshots on this page.
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