Cleaning · Google Ads management
Cleaning company: from 3 leads at $149.00 to 51 leads at $27.89 in 60 days
The account went from 3 recorded calls and forms at $149.00 each to 51 recorded calls and forms at $27.89 each. That is an 81% drop in cost per lead, across two rebuild months.
Residential cleaning company, US market
Where do these numbers come from?
The same March 2026 window straight from the account, with nothing added: 255 clicks, 51.00 conversions, $27.89 per conversion, and $1,420.00 of spend.
All 5 source screens
- Full month1 to 31 March 2026, all campaigns.
- 51 leads25 tracked calls + 26 submitted forms.
- $27.89 per leadAd cost per recorded call or form.
Unedited screenshot · Google Ads record. Numbered markers added on this page.
What this record shows.
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The core fix
Rebuilt campaigns, corrected tracking, and blocked irrelevant searches. Across the rebuild, recorded cost per enquiry fell from $149.00 to $27.89, an 81% reduction.
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The measurement
The March goals screen separates 25 recorded calls and 26 submitted forms. That is 51 contact events from 255 clicks.
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The next step
My recommendation: review service fit and repeat contacts before increasing spend.
How the work happened.
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Before, December 2025
The before screen shows 27 clicks, 3 recorded calls and forms, and $149.00 per lead on $447.00 of spend.
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Month one, February 2026
The rebuild starts to work: 409 clicks and 13 recorded calls and forms at $53.49 each on $695.00 of spend. The data is clean and ready to use.
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Month two, March 2026
The results compound: 255 clicks and 51 recorded calls and forms at $27.89 each on $1,420.00 of spend. Recorded conversion rate moved from 11% to 20%.
Full account notes: starting point, problem and approach
What needed to change
A cleaning company was spending $447.00 a month on Google Ads. It was getting 3 recorded calls and forms at $149.00 each. The ads were on, but the phone was quiet, and nobody could tell which clicks became customers. The account needed a full rebuild before any spending decision could be trusted.
Starting point: 3 recorded calls and forms at $149.00 each on $447.00 of monthly spend, December 2025
When the numbers come from: December 2025 baseline, rebuild measured February to March 2026
What the campaign needed
The old account paid for competitor brand names and searches that could not become jobs. It also could not tell a real enquiry from noise. Before scaling anything, the account needed clean tracking and control over the search terms.
Work applied to the record
- Rebuilt conversion tracking in GTM and GA4 first, so every reported lead was a tracked call or form
- Ran one main search campaign with a separate Performance Max campaign, each with its own budget
- Removed competitor brand names, including Molly Maids, HomeGlow, and Squeaky Clean, and cut irrelevant searches as they showed up
- Used month one to collect clean data, then month two to spend on what worked and cut what did not
How the 51 were counted
The March goals screen separates 25 recorded calls + 26 submitted forms. The recorded conversion rate is 20%: 51 contact events ÷ 255 clicks.
For a new setup, I agree these quality checks before launch. Historical filter settings need call and form logs; this case study uses the recorded event count.
- Call duration: set a trade-specific threshold, such as calls over 60 seconds. Review service fit before labelling a call qualified.
- Repeat callers: merge repeat caller IDs within 7 days where appropriate. Check for a new service request and match repeat forms to the same contact.
- Form spam and tracking: use a honeypot and server-side checks. Test accepted submissions and duplicate events, then review suspicious forms.
Every screen behind the numbers.
One page a month, in plain numbers.
Spend, calls, and forms on one page, with the decision written down.
How I count calls, forms, and spendYour one-page monthly report
See what your ads brought in.
Illustrative sample, not this account
- Google ad spend
- $1,200
- Management fee
- $400
- Total cost
- $1,600
24 recorded calls
12 recorded forms
- Cost per call or form
- $33.33$1,200 ad spend ÷ 36 recorded contacts.
- Calls over 60 seconds
- 19Of 24 recorded calls.
- Search terms blocked
- 46Added as negatives this month.
- Spend on top campaign
- 58%Emergency repair: 22 of the 36 contacts.
Key questions about this account record.
What was the verified result in this cleaning google ads management case study?
The account went from 3 recorded calls and forms at $149.00 each to 51 recorded calls and forms at $27.89 each. That is an 81% drop in cost per lead, across two rebuild months. (Google Ads record · March 2026: 255 clicks → 25 recorded calls + 26 submitted forms.). Managed by Sadekul Islam.
What strategy produced 3 to 51 recorded calls and forms, $149.00 to $27.89 per lead?
Rebuilt conversion tracking in GTM and GA4 first, so every reported lead was a tracked call or form. Ran one main search campaign with a separate Performance Max campaign, each with its own budget. Removed competitor brand names, including Molly Maids, HomeGlow, and Squeaky Clean, and cut irrelevant searches as they showed up. Used month one to collect clean data, then month two to spend on what worked and cut what did not.
What was the starting baseline and reporting window for this cleaning account?
Baseline: 3 recorded calls and forms at $149.00 each on $447.00 of monthly spend, December 2025. Reporting window: December 2025 baseline, rebuild measured February to March 2026. Every metric is backed by unedited Google Ads record screenshots on this page.
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