Cleaning · Google Ads management · Platform activity record

Cleaning company: from 3 leads at $149.00 to 51 leads at $27.89 in 60 days

The retained Google Ads records show the account moving from 3 reported leads at $149.00 each on $447.00 of monthly spend to 51 reported leads at $27.89 each, an 81% cost-per-lead reduction across two rebuild months.

Discuss a bounded first test

Reported leads3 → 51Platform record, not booked-job confirmation.

Reported cost per lead$149.00 → $27.89An 81% reduction in the retained record.

Reported conversion rate11% → 20%Clicks to reported leads, platform-measured.

Client and starting point

What needed to change.

A residential cleaning company was spending $447.00 a month on Google Ads and getting 3 reported leads at $149.00 each. The budget was active but the phone was not ringing, and there was no reliable way to tell which clicks were becoming customers. The account needed a full rebuild and a tracking overhaul before any spend decision could be trusted.

Starting point: 3 reported leads at $149.00 each on $447.00 of monthly spend, December 2025

Source-record period: December 2025 baseline, rebuild measured February to March 2026

The problem

A campaign decision needed more than activity.

The starting record showed 27 clicks, 3 reported leads, and a $149.00 cost per lead. Broad targeting was paying for competitor-brand searches and irrelevant queries, and conversion reporting could not separate a real enquiry from noise. Before scaling anything, the account needed clean conversion data and search-term control.

The approach

Work applied to the record.

Rebuilt conversion tracking in GTM and GA4 first, so every reported lead was a tracked call or form rather than a guess
Ran a primary search campaign on maximize-conversions bidding with a supporting Performance Max campaign, with separate budgets
Excluded competitor brand names, including Molly Maids, HomeGlow, and Squeaky Clean, and cut irrelevant queries continuously from the search-term report
Used month one to feed the account clean conversion data, then used month two to scale what the record supported and cut what it did not

Timeline

The sequence behind the reported outcome.

Before, December 2025

The retained pre-change screen shows 27 clicks, 3 reported leads, and $149.00 per lead on $447.00 of spend.

Month one, February 2026

The rebuild starts working: 409 clicks and 13 reported leads at $53.49 each on $695.00 of spend. Clean data, ready to optimize.

Month two, March 2026

Optimization compounds: 255 clicks and 51 reported leads at $27.89 each on $1,420.00 of spend. Reported conversion rate moved from 11% to 20%.

Source screenshots

Evidence in the place it supports the claim.

Screens are shown in their original proportions. Their captions state what is visible and what cannot be inferred from the platform record.

Results summary comparing before, month one, and month two of the cleaning campaign with an 81% cost per lead reduction — **The 60-day summary**Before (December 2025), month one (February 2026), and month two (March 2026), with reported cost per lead down 81%. A platform record, not client-confirmed revenue.

December 2025 Google Ads dashboard showing 27 clicks, 3 conversions, $149 cost per conversion, and $447 total spend — **Starting record, December 2025**27 clicks, 3 reported leads, $149.00 per lead on $447.00 of spend. Budget active, almost nothing to show for it.

February 2026 Google Ads dashboard showing 409 clicks, 13 conversions, $53.49 cost per conversion, and $695 total spend — **Month one, February 2026**409 clicks and 13 reported leads at $53.49 each. The rebuild month that produced clean conversion data to optimize against.

March 2026 Google Ads dashboard showing 255 clicks, 51 conversions, $27.89 cost per conversion, and $1,420 total spend — **Month two, March 2026**255 clicks and 51 reported leads at $27.89 each on $1,420.00 of spend.

Google Ads conversion summary showing reported leads split across tracked phone calls and form submissions — **Conversion source split**Reported leads split across tracked phone calls and form submissions. This is the tracking work that made the lead counts worth reading.

Ledger position

The honest conclusion from this record.

The Profit Ledger

A monthly answer, not an activity report.

Reconciliation format

Money in$447.00 before, then $695.00 and $1,420.00 in the two rebuild monthsCampaign spend, recorded to the dollar.

Money outNot claimedPlatform activity record

VerdictDocumented: an 81% cost-per-lead reduction in the platform record. Not documented: booked jobs and their values. A return verdict needs the client-confirmed side of the ledger.The decision is written before the next dollar is committed.

The case studies on this site preserve the level of proof present in their source record. If a record stops at a platform lead, this site says so.

Every attribution claim on this page was counted under the attribution standard.

Google Ads for cleaning companies Start with the numbers

Keep reading the evidence.

Cleaning · Platform activity record

72 reported leads at $12.03 CPA, target was $15.00

The retained platform record reports 72 leads at a $12.03 cost per acquisition across a 31-day window, 20% under the $15.00 target the client had set as their maximum viable acquisition cost.

Read the full record

Local services · Platform activity record

42 charged leads at $33.86 in the first 30 days

Built from zero to Google Guaranteed, the account recorded 42 charged leads at $33.86 each on $1,422.00 of spend in its first 30 days, April 1 to 30, 2026, across Ocala and five nearby Central Florida cities.

Read the full record