Cleaning · Google Ads management · Lead record from Google Ads

Cleaning company: from 3 leads at $149.00 to 51 leads at $27.89 in 60 days

The account went from 3 reported leads at $149.00 each to 51 reported leads at $27.89 each. That is an 81% drop in cost per lead, across two rebuild months.

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Reported leads3 → 51Google Ads record, not client-confirmed bookings.

Reported cost per lead$149.00 → $27.89An 81% drop in the record.

Reported conversion rate11% → 20%Clicks to reported leads, measured by Google.

Client and starting point

What needed to change.

A cleaning company was spending $447.00 a month on Google Ads. It was getting 3 reported leads at $149.00 each. The ads were on, but the phone was quiet, and nobody could tell which clicks became customers. The account needed a full rebuild before any spending decision could be trusted.

Starting point: 3 reported leads at $149.00 each on $447.00 of monthly spend, December 2025

When the numbers come from: December 2025 baseline, rebuild measured February to March 2026

The problem

What the campaign needed.

The old account paid for competitor brand names and searches that could not become jobs. It also could not tell a real enquiry from noise. Before scaling anything, the account needed clean tracking and control over the search terms.

The approach

Work applied to the record.

Rebuilt conversion tracking in GTM and GA4 first, so every reported lead was a tracked call or form
Ran one main search campaign with a separate Performance Max campaign, each with its own budget
Removed competitor brand names, including Molly Maids, HomeGlow, and Squeaky Clean, and cut irrelevant searches as they showed up
Used month one to collect clean data, then month two to spend on what worked and cut what did not

Timeline

How the work happened.

Before, December 2025

The before screen shows 27 clicks, 3 reported leads, and $149.00 per lead on $447.00 of spend.

Month one, February 2026

The rebuild starts to work: 409 clicks and 13 reported leads at $53.49 each on $695.00 of spend. The data is clean and ready to use.

Month two, March 2026

The results compound: 255 clicks and 51 reported leads at $27.89 each on $1,420.00 of spend. Reported conversion rate moved from 11% to 20%.

Source screenshots

The screens behind the numbers.

Screens are shown in their original size. Each caption says what the screen shows, and what it does not prove.

December 2025 Google Ads dashboard showing 27 clicks, 3 conversions, $149.00 cost per conversion, and $447.00 total spend — **Before, December 2025**27 clicks, 3 reported leads, $149.00 per lead on $447.00 of spend. The ads were on, and almost nothing came back.

February 2026 Google Ads dashboard showing 409 clicks, 13 conversions, $53.49 cost per conversion, and $695.00 total spend — **Month one, February 2026**409 clicks and 13 reported leads at $53.49 each. The rebuild month produced clean data to work from.

March 2026 Google Ads overview showing 255 clicks, 51 conversions, $27.89 cost per conversion, and $1.42k spend — **Month two, March 2026**255 clicks and 51 reported leads at $27.89 each on $1,420.00 of spend. This is the Google Ads record, not client-confirmed revenue.

Unannotated Google Ads account overview for 1 to 31 March 2026 showing 255 clicks, 51.00 conversions, $27.89 cost per conversion, and $1.42k cost — **Account overview, unannotated**The same March 2026 window straight from the account, with nothing added: 255 clicks, 51.00 conversions, $27.89 per conversion, and $1,420.00 of spend.

Google Ads goals summary for March 2026 showing 25 phone call leads and 26 submitted lead forms — **Conversion overview**25 tracked phone calls and 26 submitted forms make up the 51. Two counted sources, not one mixed number. This tracking is what made the lead count worth reading.

Ledger position

The honest conclusion from this record.

The Profit Ledger

A monthly answer, not an activity report.

Monthly format

Money out$447.00 before, then $695.00 and $1,420.00 in the two rebuild monthsCampaign spend, recorded to the dollar.

Money inNot claimedLead record from Google Ads

VerdictThe record shows an 81% drop in cost per lead. It does not show which leads became booked jobs or what they were worth. That part needs the client side of the ledger.The decision is written before the next dollar is committed.

Each case study keeps the proof level of its source screens. If a record stops at a lead, this page says so.

Every attribution claim on this page was counted under the attribution standard.

Google Ads for cleaning companies Start with a number

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This is a lead-stage record, not a revenue claim. The $15.00 target came from the client's own margin math. The screens do not show which leads became booked cleans.

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Local Services Ads charges for each lead, so the lead count and cost per lead come from the billing record. The client did not confirm which leads became booked jobs or what they were worth, so I claim neither.

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