Google Ads

Google Ads management for local service businesses.

I build search ads for the services you offer and cut spend on searches that do not fit.

Works inside
  • Search & PMax
  • Local Services
  • 1-Page Ledger
Example month with $1,200 ad spend: 2,400 searches, 160 clicks at $7.50 each, 24 tracked enquiries at $50 each, and 15 qualified calls and forms at $80 each. $190 of the spend went on clicks from searches that do not fit, which were paid for but never counted. Qualified means calls over the agreed length and complete forms.
One example monthAd spend $1,200
  1. Searches2,400
    Free until someone clicks
  2. Clicks160
    $7.50per click
    $190 paid for, never counted: searches that do not fit
  3. Tracked enquiries24
    $50per enquiry
  4. Qualified contacts15
    $80per qualified contactCalls over the agreed length, complete forms

Illustrative numbers. Shapes are not to scale.

What is included

What is included in Google Ads management?

  • Ads for the services and areas you cover
  • Search checks, call tracking, and page feedback
  • A fixed test with an end date and budget
The working detail: 7 steps
  • I test call and form tracking before your ads spend money
  • I build a list of searches to block before launch. It often has 500 or more terms.
  • I group similar searches so each ad matches what people searched
  • I keep Search and Performance Max ads on separate budgets
  • You review the campaign plan before I publish anything
  • I check search terms each day in week one, then on a set schedule
  • Each month, I check calls and forms with you. Your report says what the records show.

What this costs

What does Google Ads management cost?

A one-time setup to build and optimise the campaigns, then a monthly management fee. Both are quoted in writing for your scope before launch, never as a percentage of spend. You pay Google from an account in your name, month to month, with no long contract.

  • Setup, then monthly

    Quoted in writing for your scope. No percentage of spend.

  • Fixed test budget

    Agreed in writing, with an end date.

  • Month to month

    Cancel any time.

  • You own the account

    You pay Google directly.

How I stay accountable

One page: spend, recorded calls and forms, quality checks, cost per contact, and my next step.

See how I count results

Your one-page monthly report

See what your ads brought in.

Sample report
Money outAds and my feeShown separately, with any extra charges.
Measured enquiriesCalls and formsCalls and forms, tested and counted once.
DecisionContinue, change, or stop.I write down the decision before more money is spent.

Spend, recorded calls and forms, quality checks, and a clear next step.

Questions owners ask

Common questions about Google Ads management.

How is Google Ads management priced for local service businesses?

Sadekul Islam charges a one-time setup fee to build and optimise the campaigns, then a monthly management fee. Both are quoted in writing for your scope, not as a percentage of ad spend. You pay Google directly from your own Google Ads account, month to month.

How do you stop wasted spend in local Google Ads campaigns?

Every build starts with 500+ pre-launch negative keywords, single-theme ad groups, Presence-only location targeting, separate Search and Performance Max budgets, and daily search-term checks in week one.

When will I know if my Google Ads test budget worked?

Before launch, you and I set a fixed test budget and a written review date (typically 21 to 45 days). Each month you get a one-page report showing spend, recorded calls and forms, cost per contact, and the searches the money went on.

Will you also review the landing page my ads use?

Yes. Before launching ads, I check that your landing page matches the ad headline, displays a tap-to-call button above the fold on mobile, and fires verified GA4 and GTM lead events.

Send the numbers you already know.

What did your last ads cost, including fees? Are you getting the right calls and quote requests? Share the numbers you have.

I reply within 12 hours. You hear from me, not an account team.

Rather talk first? Pick a time that suits you.

Book a 30-min call

The form sends your details to me by email. I reply personally.

Optional

No obligation to hire me. Never send passwords or billing access.

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