Sadekul Islam Google Ads & Tracking Specialist

Call and form tracking

Conversion tracking for local service businesses.

I track calls and forms so you can see which ads brought each enquiry.

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Works inside
  • Web GTM
  • Stape sGTM
  • GA4
  • Meta CAPI
Example pre-launch tracking test. A test form submission is recorded in Google Ads. A test call to the ad number is recorded with its source. One enquiry is counted once, with no double counting. The same events appear in GA4. Ads stay off until every check passes.
Example test log, before any ad spend
  1. Test form submittedRecorded in Google Ads
    Pass
  2. Test call to the ad numberRecorded with its source
    Pass
  3. One enquiry, one countNo double counting
    Pass
  4. Same events in GA4Match Google Ads
    Pass
Ads stay off until every check passes.
Sadekul Islam, who personally manages your account

Every account managed directly by Sadekul Islam.No account managers. No handoffs.

What is included

What is included in conversion tracking?

  • Call, form, and WhatsApp tracking
  • Server-side tracking when it helps
  • Call and form quality checks
The working detail: 6 steps
  • I link measured calls to ad sources where the tracking supports it
  • I track forms and WhatsApp messages before ads start
  • I test for duplicate counts from browsers and servers
  • I set up and test GA4 and GTM, then share screenshots
  • I add server tracking only when it solves a real problem
  • A one-page monthly report with spend, enquiries, checks, and next steps

Records from accounts I run.

All case studies

What this costs

What does conversion tracking cost?

A one-time setup, quoted in writing for your scope. You know the cost before I begin. Ongoing reporting is priced before you agree.

  • Setup, then monthly

    Quoted in writing for your scope. No percentage of spend.

  • Fixed test budget

    Agreed in writing, with an end date.

  • Month to month

    Cancel any time.

  • You own the account

    You pay Google directly.

How I stay accountable

One page: spend, recorded calls and forms, quality checks, cost per contact, and my next step.

See how I count results

Your one-page monthly report

See what your ads brought in.

Sample report
Money outAds and my feeShown separately, with any extra charges.
Measured enquiriesCalls and formsCalls and forms, tested and counted once.
DecisionContinue, change, or stop.I write down the decision before more money is spent.

Spend, recorded calls and forms, quality checks, and a clear next step.

Questions owners ask

Common questions about conversion tracking.

What is included in a Google Ads and GA4 conversion tracking setup?

Sadekul Islam configures and tests Web GTM, Server-Side GTM on Stape, GA4 generate_lead events, call tracking duration rules, Enhanced Conversions, and Meta CAPI deduplication so every call and form is counted once.

How do you prevent double-counted conversions in Google Ads and GA4?

I assign shared event_id keys between browser tags and server tags, enable form validation in GTM so empty clicks never fire, and ensure GA4 imports and native Google Ads tags are not both set to Primary.

When does a local service business need Server-Side GTM on Stape?

Server-Side GTM helps when customers take more than 7 days to book on Safari/iOS, use ad blockers, or convert across Google Ads, GA4, and Meta. I only add a server container when it solves a real attribution gap.

Send the numbers you already know.

What did your last ads cost, including fees? Are you getting the right calls and quote requests? Share the numbers you have.

I reply within 12 hours. You hear from me, not an account team.

Rather talk first? Pick a time that suits you.

Book a 30-min call

The form sends your details to me by email. I reply personally.

Optional

No obligation to hire me. Never send passwords or billing access.

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