The most this can cost
Before launch, the all-in maximum for the proving period is written down: fee plus ad spend. Hoping has a budget and the budget has a ceiling.
No fee, no obligation
Free Google Ads audit for local service businesses.
A read-only review that finds the most expensive problems and tells you plainly whether more advertising is justified.
- Month to month
- You own the account
- Spend cap and verdict date in writing
- Conservative attribution
What is included
Work that creates a decision trail.
- Read-only account review
- Findings ranked by cost, with evidence
- A clear recommendation even if it is stop
What this costs
Known before launch.
Nothing. The audit is free because the relationship starts with evidence, not a sales call.
The working detail
What the work actually consists of.
- Temporary read-only access, no password sharing needed
- Search term reports read line by line, no automated scores
- Findings ranked by what they cost you, each with its fix
- A starter negative keyword list you keep regardless of who works on the account
- A walkthrough call to cover the findings in plain language
- A recommendation that ends with what the numbers justify, nothing more
The Payback Window
A defined maximum downside and a dated verdict.
Every engagement gets a proving period with a spend cap and a verdict date, set in writing before launch. Proving periods are set per trade, because a drain-cleaning call and an insurance roof replacement do not pay back on the same calendar.
Long enough to be fair
The window is matched to how your trade actually books and pays. Long enough for a true answer, short enough that a wrong bet stays small.
The day hoping ends
On the verdict date, the Ledger says continue, adjust, or stop. If the numbers say stop, I will say stop out loud. That is the deal.
How I stay accountable
Measurement is the spine. Return is the promise.
The report does not stop at the platform. When booked work can be confirmed, it is reconciled in a monthly Ledger. When it cannot, the reporting says where it stops, under the attribution standard.
The Profit Ledger
A monthly answer, not an activity report.
Money outAdvertising spendCampaign spend, recorded to the dollar.
Money inClient-confirmed revenueBooked jobs and values confirmed in review.
VerdictContinue, adjust, or stop.The decision is written before the next dollar is committed.
Each case study keeps the proof level of its source screens. If a record stops at a lead, this page says so.
Questions owners ask
The answers, before a sales call.
Is the audit really free?
Yes. No invoice, no obligation, no pressure.
What access do you need?
Read-only access via your Google Ads customer ID. You can revoke it the moment the audit is delivered.
What happens if I do not engage you?
You keep everything: the findings, the keyword list, and the walkthrough summary.
Start here
Three numbers are enough to start.
- What the last marketing attempt cost, all-in
- What a booked job is usually worth
- How many jobs you can take on now
Send what you have. A missing number is not a blocker. Working it out is part of the audit. No contracts, ever. I reply within 12 hours.
Send the numbers
What is happening with your advertising?
Spend, leads, and what you suspect is going wrong. I reply within 12 hours.