Local services · Local Services Ads
Local Services Ads: 42 charged leads at $33.86 in the first 30 days
The account went from nothing to Google Guaranteed (since renamed Google Verified), then recorded 42 charged leads at $33.86 each. That was the first 30 days after launch, April 1 to 30, 2026, across Ocala and five nearby Florida cities.
Family-owned cleaning company, Ocala, Florida
Where do these numbers come from?
42 charged leads on $1,422.17 of lead spend in the first 30 days. This is the billing-grade record behind the headline number.
All 4 source screens
Unedited screenshot · LSA billing record
What this record shows.
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The core fix
Completed business verification and launched coverage across six Florida cities.
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The measurement
The first 30 days record 42 charged leads, with cost per lead checked against billing.
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The next step
My recommendation: review lead fit, response handling, and credits before changing the weekly budget.
How the work happened.
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Verification
Billing, insurance, background checks, profile linking, and budget setup were completed, which unlocked the Google Guaranteed badge.
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Launch
Ads went live across six Florida cities with a $33.00 max bid and a $350.00 weekly cap.
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First 30 days
The account screens record 42 charged leads at $33.86 each, with a 96.76% top impression rate.
Full account notes: starting point, problem and approach
What needed to change
A family-owned cleaning company in Ocala, Florida ran on word of mouth. The owner tried to set up Local Services Ads alone and got stuck. Google's verification, which needs background checks, a business license, and insurance proof, had stalled in the portal for weeks with no way to find out why.
Starting point: No LSA account, no verified profile, no Google presence
When the numbers come from: April 1 to 30, 2026, the first 30 days after launch
What the campaign needed
No ad could run until five steps cleared: billing, insurance proof, background checks, Google Business Profile linking, and budget setup. After that, the budget had to stay competitive against national franchises across six cities without becoming unpredictable.
Work applied to the record
- Fixed the stalled verification and completed all five steps before launch
- Targeted the higher-margin job types, such as deep cleaning and move-out cleans
- Set manual bidding at a $33.00 maximum per lead with a $350.00 weekly cap, so costs stayed predictable while ads ran all day
- Expanded coverage beyond Ocala to Gainesville, Dunnellon, Lady Lake, The Villages, and Summerfield
Every screen behind the numbers.
One page a month, in plain numbers.
Spend, calls, and forms on one page, with the decision written down.
How I count calls, forms, and spendYour one-page monthly report
See what your ads brought in.
Illustrative sample, not this account
- Google ad spend
- $1,200
- Management fee
- $400
- Total cost
- $1,600
24 recorded calls
12 recorded forms
- Cost per call or form
- $33.33$1,200 ad spend ÷ 36 recorded contacts.
- Calls over 60 seconds
- 19Of 24 recorded calls.
- Search terms blocked
- 46Added as negatives this month.
- Spend on top campaign
- 58%Emergency repair: 22 of the 36 contacts.
Key questions about this account record.
What was the verified result in this local services local services ads case study?
The account went from nothing to Google Guaranteed (since renamed Google Verified), then recorded 42 charged leads at $33.86 each. That was the first 30 days after launch, April 1 to 30, 2026, across Ocala and five nearby Florida cities. (LSA billing record · April 2026: 42 charged leads at $33.86 each on $1,422.00.). Managed by Sadekul Islam.
What strategy produced 42 charged leads at $33.86 in the first 30 days?
Fixed the stalled verification and completed all five steps before launch. Targeted the higher-margin job types, such as deep cleaning and move-out cleans. Set manual bidding at a $33.00 maximum per lead with a $350.00 weekly cap, so costs stayed predictable while ads ran all day. Expanded coverage beyond Ocala to Gainesville, Dunnellon, Lady Lake, The Villages, and Summerfield.
What was the starting baseline and reporting window for this local services account?
Baseline: No LSA account, no verified profile, no Google presence. Reporting window: April 1 to 30, 2026, the first 30 days after launch. Every metric is backed by unedited LSA billing record screenshots on this page.
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