Local services · Local Services Ads · Platform activity record

Local Services Ads: 42 charged leads at $33.86 in the first 30 days

Built from zero to Google Guaranteed, the account recorded 42 charged leads at $33.86 each on $1,422.00 of spend in its first 30 days, April 1 to 30, 2026, across Ocala and five nearby Central Florida cities.

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Charged leads42LSA billing record, first 30 days.

Cost per lead$33.86Charged-lead average on $1,422.00 of spend.

Top impression rate96.76%Platform-reported visibility metric.

Client and starting point

What needed to change.

A family-owned residential and commercial cleaning company in Ocala, Florida relied entirely on word of mouth. The owner had tried to set up Local Services Ads alone and got stuck: Google’s verification, which requires background checks, business license verification, and proof of liability insurance, had stalled in the portal for weeks with no way to find out why.

Starting point: No LSA account, no verified profile, no Google presence

Source-record period: April 1 to 30, 2026, the first 30 days after launch

The problem

A campaign decision needed more than activity.

No ad could run until all five verification steps cleared: billing, insurance proof, background checks, Google Business Profile linking, and budget setup. After that, the budget had to stay competitive against national franchises across a six-city service area without becoming unpredictable.

The approach

Work applied to the record.

Resolved the stalled verification and completed all five steps, including the background-check and insurance documentation, before launch
Targeted the higher-margin job categories, such as deep cleaning and move-out cleans
Set manual bidding at a $33.00 maximum per lead with a $350.00 weekly budget cap, so costs stayed predictable while ads ran morning, afternoon, and evening
Expanded coverage beyond Ocala to Gainesville, Dunnellon, Lady Lake, The Villages, and Summerfield

Timeline

The sequence behind the reported outcome.

Verification

Billing, insurance, background checks, profile linking, and budget setup were completed, unblocking the Google Guaranteed badge.

Launch

Ads went live across six Central Florida cities with a $33.00 max bid and a $350.00 weekly cap.

First 30 days

The retained account screens record 42 charged leads at $33.86 each, with a 96.76% top impression rate.

Source screenshots

Evidence in the place it supports the claim.

Screens are shown in their original proportions. Their captions state what is visible and what cannot be inferred from the platform record.

Google Local Services Ads dashboard showing 42 lead calls and messages in the past 30 days — **The 30-day lead record**42 charged leads in the first 30 days. This is the billing-grade record behind the headline number.

LSA billing history displaying cost-per-lead charges matching the $33.86 average — **Billing history**Cost-per-lead charges matching the $33.86 average. Charged leads are billed events, which is why this record is unusually clean.

Google LSA business verification page showing active status for background check, business license, and insurance — **Verification record**Background check, business license, and liability insurance approved. The stalled step that had blocked the account for weeks.

Local Services Ads reviews feed showing verified local reviews — **Reviews feed**Verified reviews feeding the profile. Review volume and responsiveness are ranking inputs for LSA placement.

Ledger position

The honest conclusion from this record.

The Profit Ledger

A monthly answer, not an activity report.

Reconciliation format

Money in$1,422.00 in charged leads, April 2026Campaign spend, recorded to the dollar.

Money outNot claimedPlatform activity record

VerdictDocumented: 42 charged leads at $33.86 in the first month of a new account. Not documented: which leads became booked cleans and what they were worth. That is the client-confirmed half this record still needs.The decision is written before the next dollar is committed.

The case studies on this site preserve the level of proof present in their source record. If a record stops at a platform lead, this site says so.

Every attribution claim on this page was counted under the attribution standard.

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