Local services · Local Services Ads · Lead record from Google Ads
The account went from nothing to Google Guaranteed, then recorded 42 charged leads at $33.86 each. That was the first 30 days after launch, April 1 to 30, 2026, across Ocala and five nearby Florida cities.
Client and starting point
A family-owned cleaning company in Ocala, Florida ran on word of mouth. The owner tried to set up Local Services Ads alone and got stuck. Google's verification, which needs background checks, a business license, and insurance proof, had stalled in the portal for weeks with no way to find out why.
Starting point: No LSA account, no verified profile, no Google presence
When the numbers come from: April 1 to 30, 2026, the first 30 days after launch
The problem
No ad could run until five steps cleared: billing, insurance proof, background checks, Google Business Profile linking, and budget setup. After that, the budget had to stay competitive against national franchises across six cities without becoming unpredictable.
The approach
Timeline
Billing, insurance, background checks, profile linking, and budget setup were completed, which unlocked the Google Guaranteed badge.
Ads went live across six Florida cities with a $33.00 max bid and a $350.00 weekly cap.
The account screens record 42 charged leads at $33.86 each, with a 96.76% top impression rate.
Source screenshots
Screens are shown in their original size. Each caption says what the screen shows, and what it does not prove.
Ledger position
The Profit Ledger
Each case study keeps the proof level of its source screens. If a record stops at a lead, this page says so.
Every attribution claim on this page was counted under the attribution standard.
Related services & industries
More records
The account went from 3 reported leads at $149.00 each to 51 reported leads at $27.89 each. That is an 81% drop in cost per lead, across two rebuild months.
Every number here comes from the Google Ads screens. They show clicks, reported leads, and cost per lead. The client did not confirm which leads became booked jobs or what those jobs were worth, so I claim no revenue and no return. A lead is not a deposit.
The account reported 72 leads at $12.03 each in a 31-day window. That is 20% under the $15.00 target the client set as the most a lead could cost.
This is a lead-stage record, not a revenue claim. The $15.00 target came from the client's own margin math. The screens do not show which leads became booked cleans.
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