Pest control · Google Ads management
Pest control: 74 recorded calls and forms at $13.35 on $988.00 of spend
After a full rebuild, the account reported 272 clicks and 74 leads at $13.35 each on $988.00 of spend in a 30-day window.
Local pest control business
Where do these numbers come from?
272 clicks, $988.00 of spend, 74 recorded calls and forms at $13.35 each. This screen sits behind every number in this record.
Unedited screenshot · Google Ads record
What this record shows.
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The core fix
Built call and form tracking, focused on local service searches, and blocked job-seeker terms.
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The measurement
The 30-day dashboard records 74 calls and forms on $988.00 of ad spend.
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The next step
My recommendation: keep reviewing search terms and service fit each week, then match job outcomes when available.
How the work happened.
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The audit
The agency-run account showed activity metrics and budget leaks. The findings led to the full rebuild.
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Rebuild
Tracking first, then structure: local service intent, immediate-request ad copy, and weekly query control.
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30-day record
The dashboard reports 272 clicks and 74 leads at $13.35 each on $988.00 of spend, with the ads showing 96.7% of the times they could have shown.
Full account notes: starting point, problem and approach
What needed to change
A local pest control business had hired an agency whose reports were full of clicks and impressions while the phone stayed quiet. Nobody knew which search terms brought customers, and they were ready to shut the campaigns down. An audit found large budget leaks, and they hired me for a full rebuild.
Starting point: An agency-run account reporting clicks and impressions while the phone stayed quiet
When the numbers come from: A reported 30-day window
What the campaign needed
The account had no reliable conversion tracking, so nobody could say what a lead cost. High volume can also hide poor lead quality. The rebuild had to start with measurement, not more spend.
Work applied to the record
- Set up GA4 and Google Tag Manager first, so every reported lead was a tracked call or form
- Rebuilt campaigns around high-intent local searches and wrote ad copy for people asking for service now
- Cut the queries that can never become jobs, such as job-seeker and pest-identification searches, and reviewed the search-term report weekly
One page a month, in plain numbers.
Spend, calls, and forms on one page, with the decision written down.
How I count calls, forms, and spendYour one-page monthly report
See what your ads brought in.
Illustrative sample, not this account
- Google ad spend
- $1,200
- Management fee
- $400
- Total cost
- $1,600
24 recorded calls
12 recorded forms
- Cost per call or form
- $33.33$1,200 ad spend ÷ 36 recorded contacts.
- Calls over 60 seconds
- 19Of 24 recorded calls.
- Search terms blocked
- 46Added as negatives this month.
- Spend on top campaign
- 58%Emergency repair: 22 of the 36 contacts.
Key questions about this account record.
What was the verified result in this pest control google ads management case study?
After a full rebuild, the account reported 272 clicks and 74 leads at $13.35 each on $988.00 of spend in a 30-day window. (Google Ads record · 30-day window: 272 clicks → 74 recorded calls and forms at $13.35 each.). Managed by Sadekul Islam.
What strategy produced 74 recorded calls and forms at $13.35 on $988.00 of spend?
Set up GA4 and Google Tag Manager first, so every reported lead was a tracked call or form. Rebuilt campaigns around high-intent local searches and wrote ad copy for people asking for service now. Cut the queries that can never become jobs, such as job-seeker and pest-identification searches, and reviewed the search-term report weekly.
What was the starting baseline and reporting window for this pest control account?
Baseline: An agency-run account reporting clicks and impressions while the phone stayed quiet. Reporting window: A reported 30-day window. Every metric is backed by unedited Google Ads record screenshots on this page.
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