Pest control · Google Ads management · Platform activity record

Pest control: 74 reported leads at $13.35 on $988.00 of spend

After a full rebuild, the retained dashboard reports 272 clicks and 74 leads at $13.35 each on $988.00 of ad spend across a 30-day window, with a 96.7% search impression share.

Discuss a bounded first test

Reported leads74Tracked calls and forms, GA4 and GTM measured.

Reported cost per lead$13.35Not a cost per booked job.

Search impression share96.7%Platform-reported visibility in the window.

Client and starting point

What needed to change.

A local pest control business had hired an agency whose reports were full of clicks and impressions while the phone remained quiet. They had no idea which search terms brought customers and were ready to shut the campaigns down entirely. An audit found major budget leaks, and they hired me for a complete rebuild.

Starting point: An agency-run account reporting clicks and impressions while the phone stayed quiet

Source-record period: A reported 30-day window

The problem

A campaign decision needed more than activity.

The account had an unoptimized structure and no reliable conversion tracking, which means nobody could say what a lead cost. Platform volume can also hide poor lead quality, so the rebuild had to start with measurement, not more spend.

The approach

Work applied to the record.

Implemented GA4 and Google Tag Manager first, so every reported lead was a tracked call or form
Rebuilt campaigns around high-intent local searches and wrote ad copy for immediate service requests
Cut the queries that can never become jobs, such as job-seeker and pest-identification searches, and reviewed the search-term report weekly

Timeline

The sequence behind the reported outcome.

The audit

The agency-run account showed activity metrics and budget leaks. The findings prompted the full rebuild.

Rebuild

Tracking first, then structure: local service intent, immediate-request ad copy, and weekly query control.

30-day record

The retained dashboard reports 272 clicks and 74 leads at $13.35 each on $988.00 of spend, with a 96.7% search impression share.

Source screenshots

Evidence in the place it supports the claim.

Screens are shown in their original proportions. Their captions state what is visible and what cannot be inferred from the platform record.

Pest control Google Ads dashboard over a 30-day window showing 272 clicks, $988 cost, 74 conversions, and $13.35 cost per conversion — **The 30-day dashboard**272 clicks, $988.00 of spend, 74 reported leads at $13.35 each. The single screen behind every number in this record.

Ledger position

The honest conclusion from this record.

The Profit Ledger

A monthly answer, not an activity report.

Reconciliation format

Money in$988.00 in the 30-day windowCampaign spend, recorded to the dollar.

Money outNot claimedPlatform activity record

VerdictDocumented: 74 tracked leads at $13.35 on $988.00 of spend. Not documented: booked jobs and their values. The previous agency reported activity; this record stops one honest step further, at the tracked lead.The decision is written before the next dollar is committed.

The case studies on this site preserve the level of proof present in their source record. If a record stops at a platform lead, this site says so.

Every attribution claim on this page was counted under the attribution standard.

Google Ads for pest control Start with the numbers

Keep reading the evidence.

Tracking · Implementation record

Dual-container server-side tracking, deduplicated and validated

The retained implementation screens document a dual-container setup, web GTM plus server-side GTM hosted on Stape, feeding GA4, the Meta Conversions API, and 5 Google Ads conversion actions from one deduplicated event stream.

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Cleaning · Platform activity record

3 to 51 reported leads, $149.00 to $27.89 per lead

The retained Google Ads records show the account moving from 3 reported leads at $149.00 each on $447.00 of monthly spend to 51 reported leads at $27.89 each, an 81% cost-per-lead reduction across two rebuild months.

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