Auto detailing · Google Ads management
Auto detailing shop: 68 recorded conversions at $20.14 across Search and Performance Max
Across August 2026, the shop account recorded 68 conversions from 1,335 clicks on $1,369.26 of ad spend, averaging $20.14 per recorded conversion across Search and Performance Max.
Auto detailing & ceramic coating shop
Where do these numbers come from?
The August 1-31, 2026 account overview: 1,335 clicks, 68.00 recorded conversions, $20.14 cost per conversion on $1,369.26 total cost. Unannotated Google Ads record.
All 2 source screens
Unedited screenshot · Google Ads record
What this record shows.
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The core fix
Paired high-intent Search campaigns with a targeted local Performance Max campaign to capture active searchers and local map discovery.
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The measurement
The August dashboard records 1,335 clicks and 68 conversions at an average cost of $20.14 on $1,369.26 of total ad spend.
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The next step
My recommendation: review recorded conversion actions by campaign before reallocating budget between Search and PMax.
How the work happened.
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Campaign architecture
Deployed a dual-engine structure: two tightly themed Search campaigns for explicit detailing queries, plus one localized Performance Max campaign for local awareness and shop visits.
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Search query filtering
Continuously filtered non-service queries and competitor brands to keep click costs low (averaging $0.97 across all 1,335 clicks).
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August 2026 record
The month concluded with 22,673 impressions, 1,335 clicks (5.89% overall CTR), and 68.00 recorded conversions at $20.14 each on $1,369.26 of spend.
Full account notes: starting point, problem and approach
What needed to change
An auto detailing shop wanted a reliable stream of detailing and ceramic coating enquiries to keep their bays full throughout the month. Relying solely on word-of-mouth left scheduling gaps during mid-week slots. They needed paid search to capture car owners actively looking for paint correction, interior restoration, and coating packages in their local market.
Starting point: Shop looking to scale booking volume beyond organic traffic and word-of-mouth
When the numbers come from: August 1 to 31, 2026, a 31-day recorded window
What the campaign needed
Automotive keywords are notorious for broad query bloat: general car wash searches, DIY product lookups, and auto repair queries can quickly consume ad spend without generating detailing jobs. In addition, the shop offered distinct tiers ranging from standard packages to high-ticket ceramic coatings, requiring campaign structures that balanced immediate inquiry volume with budget control.
Work applied to the record
- Structured campaigns across 2 Search campaigns and 1 Performance Max campaign to cover high-intent keyword searches alongside local map and discovery surfaces
- Performance Max campaign delivered 606 clicks and 35.00 recorded conversions at a 9.14% CTR, driving shop discovery efficiently at $0.45 average CPC
- Dedicated Search campaigns captured 729 combined clicks and 33.00 conversions for core detailing terms, maintaining high clickthrough rates up to 9.84%
- Maintained disciplined negative keyword lists to prevent spend bleeding into automatic car wash, mobile wash DIY, or auto parts queries
Every screen behind the numbers.
One page a month, in plain numbers.
Spend, calls, and forms on one page, with the decision written down.
How I count calls, forms, and spendYour one-page monthly report
See what your ads brought in.
Illustrative sample, not this account
- Google ad spend
- $1,200
- Management fee
- $400
- Total cost
- $1,600
24 recorded calls
12 recorded forms
- Cost per call or form
- $33.33$1,200 ad spend ÷ 36 recorded contacts.
- Calls over 60 seconds
- 19Of 24 recorded calls.
- Search terms blocked
- 46Added as negatives this month.
- Spend on top campaign
- 58%Emergency repair: 22 of the 36 contacts.
Key questions about this account record.
What was the verified result in this auto detailing google ads management case study?
Across August 2026, the shop account recorded 68 conversions from 1,335 clicks on $1,369.26 of ad spend, averaging $20.14 per recorded conversion across Search and Performance Max. (Google Ads record · August 2026: 1,335 clicks → 68 recorded conversions on $1,369.26 spend.). Managed by Sadekul Islam.
What strategy produced 68 recorded conversions at $20.14 on $1,369.26 spend?
Structured campaigns across 2 Search campaigns and 1 Performance Max campaign to cover high-intent keyword searches alongside local map and discovery surfaces. Performance Max campaign delivered 606 clicks and 35.00 recorded conversions at a 9.14% CTR, driving shop discovery efficiently at $0.45 average CPC. Dedicated Search campaigns captured 729 combined clicks and 33.00 conversions for core detailing terms, maintaining high clickthrough rates up to 9.84%. Maintained disciplined negative keyword lists to prevent spend bleeding into automatic car wash, mobile wash DIY, or auto parts queries.
What was the starting baseline and reporting window for this auto detailing account?
Baseline: Shop looking to scale booking volume beyond organic traffic and word-of-mouth. Reporting window: August 1 to 31, 2026, a 31-day recorded window. Every metric is backed by unedited Google Ads record screenshots on this page.
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