Auto detailing · Google Ads management · Outcome record with booking labels
On $429.07 of spend across 21 days, the account reported 12 outcomes at $35.76 each: 5 bookings, 4 direct contacts, and 3 phone calls.
Client and starting point
A mobile detailing business needed ads matched to its packages, service radius, and availability. A default conversion count would mix a booked job with a wrong number. The tracking had to tell a booking from a contact from a call before we could tell if the spend worked.
Starting point: New campaign launch for a mobile detailing business
When the numbers come from: February 7 to 28, 2026, a 21-day window
The problem
One mixed conversion count hides the difference between a booking and a curiosity call. Detailing ads also bleed budget into car-wash searches if the queries are not controlled. The spend was small, $429.07, so there was no room for waste.
The approach
Timeline
The campaign went live against high-intent detailing searches with outcome-level conversion goals.
Search terms were reviewed continuously to keep the small budget on bookable intent.
The screens report 878 impressions, 82 clicks at a 9.34% clickthrough rate and $5.23 average cost per click, and 12 outcomes: 5 bookings, 4 contacts, and 3 calls.
Source screenshots
Screens are shown in their original size. Each caption says what the screen shows, and what it does not prove.
Ledger position
The Profit Ledger
Each case study keeps the proof level of its source screens. If a record stops at a lead, this page says so.
Every attribution claim on this page was counted under the attribution standard.
Related services & industries
More records
The account went from 3 reported leads at $149.00 each to 51 reported leads at $27.89 each. That is an 81% drop in cost per lead, across two rebuild months.
Every number here comes from the Google Ads screens. They show clicks, reported leads, and cost per lead. The client did not confirm which leads became booked jobs or what those jobs were worth, so I claim no revenue and no return. A lead is not a deposit.
The account reported 72 leads at $12.03 each in a 31-day window. That is 20% under the $15.00 target the client set as the most a lead could cost.
This is a lead-stage record, not a revenue claim. The $15.00 target came from the client's own margin math. The screens do not show which leads became booked cleans.
Start here
Send what you have. A missing number is not a blocker. Working it out is part of the audit. No contracts, ever. I reply within 12 hours.
Send the numbers
Spend, leads, and what you suspect is going wrong. I reply within 12 hours.