Auto detailing · Google Ads management · Reported booking outcome

Mobile detailing: 5 reported bookings among 12 outcomes in 21 days

On $429.07 of spend across 21 days, February 7 to 28, 2026, the retained campaign material reports 12 outcomes at $35.76 each: 5 bookings, 4 direct contacts, and 3 phone calls, at a 14.63% reported conversion rate.

Discuss a bounded first test

Reported bookings5The deepest outcome label in the retained record.

Reported contacts and calls4 and 3Counted separately, not inflated into bookings.

Cost per reported outcome$35.76On $429.07 of total spend, platform-measured.

Client and starting point

What needed to change.

A mobile detailing business needed demand capture aligned to its packages, mobile radius, and availability. Default conversion counting would have blended a booked job with a wrong number, so the conversion setup had to distinguish a booking from a contact from a call before spend could be judged.

Starting point: New campaign launch for a mobile detailing business

Source-record period: February 7 to 28, 2026, a 21-day window

The problem

A campaign decision needed more than activity.

A generic conversion count hides the difference between a booking and a curiosity call, and detailing ads bleed budget into car-wash searches if queries are left uncontrolled. The reporting needed an explicit outcome breakdown, and the spend was small, $429.07, so there was no room for waste.

The approach

Work applied to the record.

Ran a single focused campaign, Search, high-intent service terms only, mapped to the packages and radius the business could actually serve
Separated conversion goals so bookings, direct contacts, and phone calls reported as distinct outcomes rather than one blended number
Reviewed search terms against the car-wash-versus-detailing intent split and cut the queries that could not become detailing jobs

Timeline

The sequence behind the reported outcome.

Launch, February 7, 2026

The campaign went live against high-intent detailing searches with outcome-level conversion goals.

Query control

Search terms were reviewed continuously to keep the small budget on bookable intent.

Day 21 record

The retained screens report 878 impressions, 82 clicks at a 9.34% clickthrough rate and $5.23 average cost per click, and 12 outcomes: 5 bookings, 4 contacts, and 3 calls.

Source screenshots

Evidence in the place it supports the claim.

Screens are shown in their original proportions. Their captions state what is visible and what cannot be inferred from the platform record.

Google Ads goals and conversions summary separating bookings, contacts, and calls — **The outcome breakdown**The source view behind the booking, contact, and call labels. This separation is the whole point of the record. It does not establish ticket value.

Google Ads performance summary showing 82 clicks, 878 impressions, $5.23 average CPC, and $35.76 cost per conversion — **Performance summary**878 impressions, 82 clicks, $5.23 average cost per click, $35.76 per reported outcome.

Google Ads campaign breakdown showing the high-intent search campaign with a 14.63% conversion rate — **Campaign breakdown**One campaign, high-intent search only, at a reported 14.63% conversion rate and $429.07 total spend.

Google Ads search terms report for the mobile detailing campaign — **Search-term review**The query control that kept a $429.07 budget away from car-wash searches and other unbookable intent.

Ledger position

The honest conclusion from this record.

The Profit Ledger

A monthly answer, not an activity report.

Reconciliation format

Money in$429.07 across 21 daysCampaign spend, recorded to the dollar.

Money outNot claimedReported booking outcome

VerdictDocumented: 5 reported bookings among 12 outcomes on $429.07 of spend. Not documented: the ticket values of those bookings. Client confirmation of values is the step between this record and a return figure.The decision is written before the next dollar is committed.

The case studies on this site preserve the level of proof present in their source record. If a record stops at a platform lead, this site says so.

Every attribution claim on this page was counted under the attribution standard.

Google Ads for auto detailing Start with the numbers

Keep reading the evidence.

Pest control · Platform activity record

74 reported leads at $13.35 on $988.00 of spend

After a full rebuild, the retained dashboard reports 272 clicks and 74 leads at $13.35 each on $988.00 of ad spend across a 30-day window, with a 96.7% search impression share.

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Tracking · Implementation record

Dual-container server-side tracking, deduplicated and validated

The retained implementation screens document a dual-container setup, web GTM plus server-side GTM hosted on Stape, feeding GA4, the Meta Conversions API, and 5 Google Ads conversion actions from one deduplicated event stream.

Read the full record