Google Ads and tracking for epoxy flooring companies.

I build separate campaigns for residential garage coatings and commercial concrete work, matched to your crew calendar and the square footage you can finish each month. You approve my fee, the ad budget, and the end date in writing before launch.

Every engagement gets a fixed test budget and an end date. Nothing spends until both are written down.

Garage floors and commercial floors are different decisions

A homeowner planning a garage floor often compares a few quotes, picks a color, and books within a few weeks. A commercial project involves a site visit, a scope, and sometimes a contractor bid. One campaign that blends the two can hide which one pays.

What I manage

Residential garage coatings

Garage floor systems for homeowners, including flake and metallic finishes. The ad speaks to a single garage or a two-car garage, and the page makes the quote path clear.

Commercial concrete coatings

Warehouses, retail floors, and industrial concrete. These projects need a clear scope, a sample or spec sheet, and a contact who can approve the work. They get their own campaign and landing page.

Square-footage quotes

Pricing that depends on measured area and preparation work. I check that the page asks for the measurements you need, so each enquiry arrives with the detail your estimator uses.

What gets tracked

The report covers spend, recorded calls and forms, quality checks, and a next step.

I track calls and forms from the ads and from your website. The monthly report splits calls and forms by project type, so you can see what each kind of enquiry cost.

Cost per call is a platform number. Cost per booked install is closer to the decision. You can work it out with the cost per booked job calculator, or check the test budget with the Google Ads budget calculator.

Where epoxy spend leaks

Irrelevant searches. DIY kits, product comparisons, and “how to” searches for people who will not hire a crew. I review the search-terms report and add negative keywords for them.

Wrong project size. Small patio or bathroom enquiries cost the same to win as a full garage, but they take a crew day for a small job. I review the job size of each enquiry before widening the campaign.

Calendar gaps. A lead count can rise while installs stay flat, because booking lead time is longer than the lead sits waiting. I compare enquiry volume with your open install dates.

Unclear pricing. Visitors who do not know what the floor costs often leave. A landing page that asks for square footage and explains the process turns more of them into quotes.

The first test has a boundary

There is no universal budget for an epoxy flooring company. The right first test depends on crew size, average job value, margin, install lead time, and how many floors your crew can finish now.

Before launch, you approve my fee, the separate ad budget, and the end date in writing. At the end, you choose to continue, adjust, or stop. More quotes do not justify more spend unless they become installs your crew can deliver.

Start with three numbers

Tell me what your last marketing attempt cost, what a typical garage or commercial floor is worth after your costs, and how many floors your crew can finish this month. If one number is missing, working it out is part of the review.

Start a conversation or ask for a free review. The first step is a read-only review. If the numbers do not justify more advertising, I will say so.

Questions epoxy flooring companies ask

Should garage floors and commercial floors share one campaign?

Usually not. A homeowner often decides in a week or two and buys a smaller job. A commercial project has a longer buying process, a bigger scope, and a different contact. Separate campaigns make each budget and each result readable.

How should square-footage pricing show up in the ads?

Keep the ad honest about what the landing page asks for. If your quote starts with a measured square footage, say so on the page. Visitors who measure their garage before they call usually arrive with a better enquiry.

How do crew calendars affect the test?

A busy crew cannot take every enquiry the week it arrives. I check booking lead time against your calendar before setting the budget, so the test does not generate quotes your crew cannot install.

What should I track besides cost per call?

Track the square footage requested, whether a quote went out, whether the quote was accepted, the install date, and the job value you confirm. Cost per booked install is closer to the decision than cost per call.